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But these days the companies seem to be trying for getting their commercial banned as that gets as much attention for a whole lot less money. I personally am still trying to figure out (and forget) the PETA banned commercial. *sudder*
This is the first I've watched the Super Bowl in Canada and it was no where near the same. I'm thinking I saw maybe 20% of the ones listed at [ifilm.com...] All the others were pretty lame Canadian targeted ads. So if you're not in the U.S. then it's quite a different experience.
joined:Apr 13, 2002
Because the Apple spot created such a huge amount of discussion in the media and on the street, it may have been the commercial that started the trend for other advertisers to emulate a similar success during the superbowl.
Commercials here in the US are ... simply put, dumb. The Super Bowl commercials are no different.
... not that there aren't equally dumb (or dumber) commercials in Europe. But at least you get the occasional really funny or good one :)
I'm in Canada, but because we watched the game in HD, we got the American feed.
Our favourite commercial was the Sprint commercial - the cell phone with the anti-crime device built in.
"How does it work?"
"Try to take my wallet and you'll see."
Buddy goes for the wallet when the other guy chucks his phone at him... lol... the anti-crime device.
I liked the streaking lamb too.
The Jessica Simpson/Pizza Hut commercial really bothered me because her HAIR was constantly in the pizza. EW.
Commercials here in the US are ... simply put, dumb.
I think it's because we have such hang-ups about certain things, like sexuality. I have seen some absolutly great European commercials that just wouldn't make it on TV here because they are too racy.
But, that does not explain the HUH?!? factor I have been experiencing lately with commercials. I only watch TV once a week for an hour and I never fail to come away from that hour without at least one "What the heck was the point?" moment from a commercial. Target commercials are particularly good for that.
I found it funny that ABC had one of the edgier commercials with ther self-promo for Dancing With the Stars show. "let's hope for a costume malfunction" indeed!
As far as the half time show..it was boring. Bring back the youthful acts again.
Bringing up the Dancing with the Stars commercial (which was pretty cool) reminds me of the Desperate Housewives commercial... I'm a huge fan of the show, I loved it.
European commercials (are funnier)Recently I had to hang out in a room where a DVD of the "world's top 100 commercials" was on endless loop. (Don't ask, it was a work thing.) There was a series of commercials from Europe for a sports magazine or sports cable network. In the first, the guy is kicking a ball around in the living room when it knocks over his wife's pocketbook. Out falls a vibrator. He brings it into the other room and shows it to her, asking (subtitled in English) "Why do you have a relay baton in your bag?" The pitch was "Only sports on your mind".
Because the Apple spot created such a huge amount of discussion