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Super Bowl Commercials

For the most part . . .

     
3:22 am on Feb 6, 2006 (gmt 0)

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. . . I was uninspired.
3:35 am on Feb 6, 2006 (gmt 0)

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oh, was that today? me and my naps <shrugs>
I guess I'll pop over to yahoo and see who won.
4:20 am on Feb 6, 2006 (gmt 0)

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I don't know, the Visa MacGyver commercial was pretty cute. And the streaking sheep. And the Hummer3.
4:27 am on Feb 6, 2006 (gmt 0)

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Some were better than others, but overall seemed forced.

As to the streaking sheep, my 9 year old thought it was funny. I felt like it was about 30 years too late.

4:29 am on Feb 6, 2006 (gmt 0)

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Can I just ask as a non-American why the commercials during the Super Bowl are such big talking points?

Normally a commcercial means it is time to go to the fridge for another beer.

4:39 am on Feb 6, 2006 (gmt 0)

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It costs about $2 million for 30 seconds of commercial time during the Super Bowl. So the companies try to do the most spectacular stuff possible and so the commercials are pretty entertaining.

But these days the companies seem to be trying for getting their commercial banned as that gets as much attention for a whole lot less money. I personally am still trying to figure out (and forget) the PETA banned commercial. *sudder*

4:41 am on Feb 6, 2006 (gmt 0)

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Usually the commercials are very entertaining, either by humor or wow factor. They should be with all the money being spent.

This is the first I've watched the Super Bowl in Canada and it was no where near the same. I'm thinking I saw maybe 20% of the ones listed at [ifilm.com...] All the others were pretty lame Canadian targeted ads. So if you're not in the U.S. then it's quite a different experience.

5:00 am on Feb 6, 2006 (gmt 0)

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I don't remember. Was the Apple "Big Brother" ad for the Mac a Super Bowl commercial all those years ago?

I thought a number of the commercials were quite funny but none were spectacular.

6:14 am on Feb 6, 2006 (gmt 0)

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The godaddy commercials... what happened to the window washer version that we got to see on their website... That was good, their commercial they ran wasn't up to anything the prior year offered.
7:59 am on Feb 6, 2006 (gmt 0)

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Yeah, the Apple commercial was a SuperBowl commercial, in 1984. That commercial came on and blew everybody in the room away. We were like, wow, what the hell was that?

Because the Apple spot created such a huge amount of discussion in the media and on the street, it may have been the commercial that started the trend for other advertisers to emulate a similar success during the superbowl.

8:19 am on Feb 6, 2006 (gmt 0)

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Overall, I find European commercials WAY more entertaining, inspiring, and creative than any seen in the US, whether an 8-figure commercial or not.

Commercials here in the US are ... simply put, dumb. The Super Bowl commercials are no different.

... not that there aren't equally dumb (or dumber) commercials in Europe. But at least you get the occasional really funny or good one :)

1:32 pm on Feb 6, 2006 (gmt 0)

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The Apple "big brother" commercial was #3 in the top 40 SuperBowl commercials (according to an hour-long special Saturday night).

I'm in Canada, but because we watched the game in HD, we got the American feed.

Our favourite commercial was the Sprint commercial - the cell phone with the anti-crime device built in.

"How does it work?"

"Try to take my wallet and you'll see."

Buddy goes for the wallet when the other guy chucks his phone at him... lol... the anti-crime device.

I liked the streaking lamb too.

The Jessica Simpson/Pizza Hut commercial really bothered me because her HAIR was constantly in the pizza. EW.

3:39 pm on Feb 6, 2006 (gmt 0)

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There were a couple for abc shows themselves that had ethnic slurs in them. There were two I was really offended by having to watch. Painting a hitler moustache on a sleeping old Jewish lady in prime time - is so not cool. There is no comic relief or justification for that. It was one of the most insensitive things I have ever seen on prime time tv.
3:50 pm on Feb 6, 2006 (gmt 0)

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Commercials here in the US are ... simply put, dumb.

I think it's because we have such hang-ups about certain things, like sexuality. I have seen some absolutly great European commercials that just wouldn't make it on TV here because they are too racy.

But, that does not explain the HUH?!? factor I have been experiencing lately with commercials. I only watch TV once a week for an hour and I never fail to come away from that hour without at least one "What the heck was the point?" moment from a commercial. Target commercials are particularly good for that.

4:11 pm on Feb 6, 2006 (gmt 0)

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The NFL and ABC were being so careful about what would be appropriate for broadcast and then the opening scene for Grey's Antomy has three girls in a shower. It's all silly.

I found it funny that ABC had one of the edgier commercials with ther self-promo for Dancing With the Stars show. "let's hope for a costume malfunction" indeed!

As far as the half time show..it was boring. Bring back the youthful acts again.

4:47 pm on Feb 6, 2006 (gmt 0)

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I didn't see the commercial you're talking about Brent. But I didn't see them all, either. Seems like there's a lot of ethnic unrest in the world right now (Danish cartoons). Quite scary.

Bringing up the Dancing with the Stars commercial (which was pretty cool) reminds me of the Desperate Housewives commercial... I'm a huge fan of the show, I loved it.

2:23 am on Feb 7, 2006 (gmt 0)

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Overall the commercials were not so great but at the same time not so bad either ,i liked the fedex and the hummer ads!...BTB, i like how google exploit the superbowl ad curiosity to promote (with a home page link) their video service!.
2:41 pm on Feb 7, 2006 (gmt 0)

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European commercials (are funnier)
Recently I had to hang out in a room where a DVD of the "world's top 100 commercials" was on endless loop. (Don't ask, it was a work thing.) There was a series of commercials from Europe for a sports magazine or sports cable network. In the first, the guy is kicking a ball around in the living room when it knocks over his wife's pocketbook. Out falls a vibrator. He brings it into the other room and shows it to her, asking (subtitled in English) "Why do you have a relay baton in your bag?" The pitch was "Only sports on your mind".

Because the Apple spot created such a huge amount of discussion

Ironically, didn't they want to pull it at the last minute? I think that was in the book "Creating Desire". Apple actually had two spots reserved, and tried pulling them out. One slot was taken, but one was not.

GoDaddy

Does anyone know what song that was? I liked it.