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Google and the Gingerbread men

     
7:34 pm on Dec 6, 2005 (gmt 0)

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Bear with me - this is one of those "deep thinking" kinda posts. It all started last night when I read the Gingerbread Man to my 5 year old daughter. Let me remind you of the parable... I mean story.

Mrs. Baker decides to Cook a Gingerbread man. Half way through, the gingerbread man escapes, and is much faster than mrs. baker and runs away saying "run, run as fast as you can, can't catch me I'm the gingerbread man". Then he runs past a cow, who wants to eat him up, but he is much too fast. Then he runs past a horse, but is much too fast, all the time getting cockier and cockier. "run, run as fast as you can, you can't catch me I'm the Ginger bread man".

Then he meets a fox, who lets the ginger bread man run and run, but doesn't say "hey - I want to eat you". Infact, when the gingerbread man comes to a river, the fox even offers to give him a lift. Then as he swims across, the fox's back goes under water, so the Gingerbread man starts walking to the fox's nose. Eventually "SNAP" and the gingerbread man is eaten.

Being the very sad father that I am, I was thinking about search engines whilst reading this. The Gingerbread man is the SEO person with an air of confidence and a spring in his step. Mrs. Baker was the old Inktomi - frankly a joy to optimize for. Then came AltaVista, and and Looksmart on MSN, Yahoo directory and various other flavours of search. The Gingerbread men carried on running. Then came Google, and we thought he was cool - he comes and embraces the gingerbread man - makes trusted feed free when we need a hand... gives us free web analytics in exchange for just a little info. All the time we praise Google and (justifiably) they become almost the only show in town ... or only thing crossing the river with us gingerbread men on.

SNAP!

7:55 pm on Dec 6, 2005 (gmt 0)

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alternate endings the story...

The fox eventually eats so many gingerbread men (and women) that it gets to fat to swim and drowns or is caught and eaten by all the other gingerbread man chasers.

Or, if the gingerbread men are the foxes only source of food, it will starve to death after making the gingerbread man extinct.

Or... pleanty of other endings can be constructed that don't work out so well for the fox.

Freq---

8:04 pm on Dec 6, 2005 (gmt 0)

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What was it plum sauce said awhile back ..first a trickle ...
10:10 am on Dec 7, 2005 (gmt 0)

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>>It all started last night when I read the Gingerbread Man to my 5 year old daughter. . . .
. . . . Being the very sad father that I am, I was thinking about search engines whilst reading this.

Hmmmmm.

10:16 am on Dec 7, 2005 (gmt 0)

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Hmmmmm.

:)

You are right. That is the real issue here! I need to get a life, there is no way a medium like the internet should pervade my quality time like that.

Then again, we used to have televisions on only during coronations. Now I can't move through the house without "Boomerang" or "NickJR" in the nackground.

Resistance IS futile! :)

3:01 am on Dec 8, 2005 (gmt 0)

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The obvious interpretation of this vision is Gingerbread = Google, and the Fox = FireFox. Google allies with Firefox, and in the end the Fox eats Google.

Firefox is going to "swallow" Google - meaning, Google will be in the browser, becoming part of the browser - the browser is going to become the service and inseperable from it - in other words, Google is going to buy Firefox, and become part of the browser itself. Firefox will become the Google browser, just like Urchin became Google Analytics and Keyhole became Google Earth.

you're a fricking Nostradamus, man. I have chills.