Readers Pick Apple: 2004 Readers' Choice Awards

People prefer Apple to Google, Starbusks to Coca-cola, Al-Jazeera to CNN ..

[FromRocky]

In the survey of almost 2000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year's top spot.

It’s hard to imagine a brand having a shinier year than Apple. Notably punctuated with iMacs, iPods and iTunes, Apple’s 2004 presence was felt in the press, in ads and on the streets, with iPod coming to define the word “ubiquitous.” Coupled with strong revenue, Apple reported a net profit of US$ 295 million in the last quarter of 2004 alone and a 2004 overall net income growth of 300 percent. Yes, 300 percent.

[brandchannel.com...]

But the surprise to many will be Al-Jazeera's entry into the top five.

[pmac]

Being discussed in another thread over in Webmaster General [webmasterworld.com].