Welcome to WebmasterWorld Guest from 50.17.117.221

Forum Moderators: incrediBILL & lawman

Message Too Old, No Replies

Starting my first "offline" venture

advice welcome!

     
5:24 am on Dec 18, 2004 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 11, 2003
posts:163
votes: 0


I've been working on the web since I graduated from high school. Everyjob I've ever held has been web related....but starting January I will be opening an Old Time Soda Fountain. This will be my first non-web venture and am looking for any tips, advice, anecdotes, warnings, etc. from those who've been in the brick and mortar business world.

Cheers!
Chris

3:17 pm on Dec 18, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:June 28, 2002
posts:4154
votes: 0


good luck in your new venture

the web has a few benefits which are unforgiveable in the bricks n mortar business.

presentation of yourself and staff, no more working in your underwear.

as with all businesses:

customer SERVICE
always exceed customer expectations
dont go in cheap to win business

and read The Tipping point by Malcolm Gladwell, along with a A Richer Way by Julian Richer

2 very good books

keep us informed

Shak

8:10 pm on Dec 18, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 19, 2003
posts:1747
votes: 0


Hire people who can make change even WITHOUT a computerized POS. And a reasonable facsimile of good grammatical English at least while working would be nice....

And be sure that if you expect them to clean restrooms you spell it out in the job description!

9:56 pm on Dec 21, 2004 (gmt 0)

Moderator from CA 

WebmasterWorld Administrator httpwebwitch is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 29, 2003
posts:4059
votes: 0


You could take the non-ww theme into your marketing. Try to prevent any mention of your shop on the internet, and go for an "old-fashioned" theme in all your advertisements. Make a point of proclaiming it on signage as an UnWired business (a reputation that will spread via word-of-mouth). Local news reporters might pick you up as an inspiring human interest story.

Make sure you hide your computer in the back room where no one can see it :)

[edited by: lawman at 10:46 pm (utc) on Dec. 21, 2004]
[edit reason] speeling [/edit]

6:12 am on Dec 22, 2004 (gmt 0)

Preferred Member

10+ Year Member

joined:May 23, 2002
posts:444
votes: 0


A friend and I just started a manicure/pedicure business for our wives here in Bangkok. Advertising can be expensive but we invited some local magazines around to see the new shop. Some of them published articles about the shop and the free advertising worked wonders.

Make up some flyers about your shop (when it's up and running) and fax them to all the local magazine/newspapers inviting them around.