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Microsoft has said that it will boost storage limits in its Hotmail web email service, a move intended to counter similar steps taken by rivals Google and Yahoo.
The upgrade will increase Hotmail's free email storage limits from 2MB to 250MB and its paid email service, which costs $19.95 a year, from 10MB to 2GB. The changes will begin in early July.
All this because of Google
Either of the two of them could have gone on adding 10MB to the free accounts every three months or so for the last five years, issuing press releases, publicity campaigns and so on every time they had an "upgrade".
Good for public awareness, good for attracting the advertising industry...
Gmail might have had much more of an uphill struggle if the giants hadn't been sleeping...