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This is one of the worst articles I have seen in a long time.
Here are some of my fave snippets:
There is also a growing suspicion that systems which rely solely on ranking webpages by their content, as Google does, will prove less and less useful over time.
So content the only factor in G's algorithm then? What a laugh!
Other ways, such as including packaged results for certain terms that have been vetted by experts, are likely to win favour.
One small problem with this method is time it takes to "vet" the pages therefore old index. IMO this way will not overpower pure search.
All of which will lead to demand for a search engine which will allow us to search through all these search engines.
Has this guy ever heard of meta search?
When will the bbc hire some "good" journalists? They just seem to be writing for the sake of it!
[added]Nearly forgot the title of the article on this page is:
The growing challenge to the world's biggest search engine
What the **** has google whacking got to do with this article [/added]
I agree that the Click Online journalist is not the best, but still it's significant that such an article is aired in such a high-profile mainstream location. I believe the BBC News homepage is the most visited UK internet page. Journo-speak articles in the right location have a far greater power to change public behaviour than intelligent discussion in specialist forums. We might not like it, but it's probably true...