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X10 files for bankruptcy

     
1:37 pm on Oct 24, 2003 (gmt 0)

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this kinda made me laugh [zdnet.com.com]

I guess there will be some more "sponsored link" ad spaces available on Google ;)

X10 owes Los Angeles law firm Sheppard Mullin Richter Ham $667,412; Microsoft $459,264; Yahoo $346,128; Google $69,984; and America Online $55,413. It also owes $95,047 to Overture Services
1:47 pm on Oct 24, 2003 (gmt 0)

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Not including the recent lawsuit which they lost fro stealing some elses Intellectual Property (for pop unders). They got slugged $3.5 mill USD and change

[edited by: alanjones at 2:09 pm (utc) on Oct. 24, 2003]

1:50 pm on Oct 24, 2003 (gmt 0)

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This has been posted a couple of other places on WW (including HERE [webmasterworld.com])

lawman

[edited by: lawman at 1:58 pm (utc) on Oct. 24, 2003]

1:57 pm on Oct 24, 2003 (gmt 0)

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So pop up and pop under advertising doesn't work then?
7:45 pm on Oct 24, 2003 (gmt 0)

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Bet those boys who developed popunders are feeling the "bittersweet" end of their victory about now.
9:59 pm on Oct 24, 2003 (gmt 0)

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Well this is a first for me, I am on the front page twice ;)
Big news week, actually big month for that matter. Just imagine 2004!

And yes, I would say pop-ups are a dying form of advertising, no? Too easy to block these days, and too in-your-face for visitors. Smaller banners are much more subtle and more appreciated. Text ads though are probably the ultimate refinement for visitor toleration and actual interest.

10:45 pm on Oct 24, 2003 (gmt 0)

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Hopefully the blockers are smart enough in the future to not block popups that are requested by clicking on a link.

I kinda like those, solve so many UI problems in the past for me.

2:30 am on Oct 25, 2003 (gmt 0)

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owes....Google $69,984....It also owes $95,047 to Overture Services

Geez....and how much of a credit line do the the rest of you guys have with the pay per click engines?

2:51 am on Oct 25, 2003 (gmt 0)

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Also, we're all going to suffer for their sins (X10). Google and Overture have to recoup their loss somehow, so it may be some time before the rest of us see another beach towel or shiny new inkpen!
12:09 pm on Oct 25, 2003 (gmt 0)

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I liked the company so much I bought the product... well not really.
well I do own a unit.. bought it and kept it and use it.
The motion sensor I'm not happy with but that could probably be
replace by a better unit. I haven't tried other products.

OK... so do we have an inferior product or, baddly run company,
or internet advertising too expensive or not profitable?

Out of curiosity how much do the ads cost on the bigname companies
(microsoft yahoo.. etc) that are pop under/ups?

Chalupee

11:43 pm on Oct 25, 2003 (gmt 0)

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Good question, Chalupee!

And how long did the advertising companies let these carry these X10 people before cutting them off?

3:09 am on Oct 26, 2003 (gmt 0)

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Well like any credit line you probably have to demonstrate you can pay a few bills of this size. It's just that one day they can't pay the bill so it adds up just before they get cut off. Owing the lawyers almost three quarters of a million dollars though is a huge warning sign.
3:15 am on Oct 26, 2003 (gmt 0)

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they owe me 30$ for a sale.
what bad luck
2:34 am on Oct 27, 2003 (gmt 0)

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Hi, I think the pop-up ads that X10 has been bombarding us with for years actually kill the company. To me, those ads tell me I shouldn't buy from a company with this kind of unconsiderate business practice.
5:14 am on Oct 27, 2003 (gmt 0)

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People actually bought the camera?
9:41 am on Oct 27, 2003 (gmt 0)

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"People actually bought the camera?"

No!. I always thought they just advertised because they were rich and wanted to waste all that money on advertising. :)

Mike

8:43 pm on Oct 27, 2003 (gmt 0)

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Ah, the sweet music of justice...
3:50 am on Oct 28, 2003 (gmt 0)

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No!. I always thought they just advertised because they were rich and wanted to waste all that money on advertising. :)

Hey, that's the internet way...get big fast! X10's popup strategy was to get into the top ten list of internet properties by traffic...then to sell stock and little bit of this and that. BTW, I love the X10 Alexa traffic page.

Alexa - x10 [alexa.com]

Let's hope the fall accelerates.

Anyway, X10 didn't sell cameras, they sold the idea of putting a camera in the girls' locker room. There is a big difference.

6:00 am on Oct 28, 2003 (gmt 0)

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Ah, the sweet music of justice...

X10 owes Los Angeles law firm Sheppard Mullin Richter Ham $667,412

6:06 am on Oct 28, 2003 (gmt 0)

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For some reason that alexa link for x10 isn't working for me, but try this graph [traffic.alexa.com], heh or this one [traffic.alexa.com] ;)
12:00 am on Oct 29, 2003 (gmt 0)

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I like the second graph. I hope X10 digs an even deeper trough in weeks to come. They are in interesting study in mass advertising techniques. I did a quick Google backlink check. Despite all of their advertising, they show only 538 back links, compared to Webmasterworld's 8640 backlinks.

It is an interesting contrast between companies that try to stuff themselves down everyone's throats and those that try to build a community or to serve information resources.

3:10 am on Oct 29, 2003 (gmt 0)

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I think the pop-up ads that X10 has been bombarding us with for years actually kill the company. To me, those ads tell me I shouldn't buy from a company with this kind of unconsiderate business practice.

True, but actually, I didn't mind the popups as the girls were cute :)

8:56 am on Oct 30, 2003 (gmt 0)

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They will surely be on Internetīs history... one of the first ultra mass advertisers, but not surely the last :)