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Way to think outside the box in bringing us your views on vocabulary. Perhaps we should inititate a paradigm shift, here and now, on the over use of superlatives that should have died with the dot com boom?
The list will need to be robust, extensible, and support a cross platform architecture so we can make the most of it. And, we should really try to leverage the intellectual capital on the whole of this great, dynamic community, and enter in a new breed of dialogue about these words.
he he he he he he, couldn't resist.
Our Sales Dept is constantly wanting to partner with this company or that company.
It's probably true that sometimes it is advantageous for all parties involved, but mostly when I hear "partnering" it turns out to be "wants us to work for a reduced fee, and incure risk that should be theirs alone, and can't pay until they get their ROI from the work they hired us to do.
Yes, we want it all - for free - and we want YOU to pay for your half of it.
What are we doing? Well, we are engineering the partnership, so we are taking a risk, as well ;)
Honestly, it's amazing in many ways how many people go for it because it sounds much better than "do the work for free to minimize our risk & exposure...".
Gosh, I'm glad I work alone now and don't have to listen to all that hogwash from some ennobled "communicator" anymore.
I submit that it is a material breach of English to utter such nonsense as "paradigm shift" or "lateral market saturation" and all offenders shall henceforth and forthwith be hoisted upon their own petards. In this day and age a plethora of words exist from which to assemble a pithy phrase. Let us not rest on our laurels, but sally forth to rid the land of the hackneyed phrase. Now, more than ever, is the time to remain vigilant in our crusade against the modernisms and twisted phrases that remain a scourge on this good land. I'm sure the feeling is mutual, my mission is accomplished. Godspeed.