Teens Now Spend More Time Online Than Watching tv

New Study Details Media Usage Patterns of First Internet Generation

[agerhart]

TEENS NOW SPEND MORE TIME ONLINE THAN WATCHING TV
New Study Details Media Usage Patterns of First Internet Generation

Teens and young adults ages 13 to 24 now spend more time every day on the Internet than they do watching TV, according to a new study conducted by Harris Interactive and Teenage Research Unlimited.

Media habits
Commissioned by Yahoo! and Carat North America's Carat Interactive, the project polled more than 2,500 individuals in June using online and offline methods. The findings exhaustively detail the age group's media consumption habits.

The study, "Born to Be Wired: Understanding the First Wired Generation," confirms other recent reports and widespread assumptions that there has been a profound shift in the way teens and young adults treat and engage with media.

Full Article [adage.com]

[edit_g]

Dang. I hate being categorized. :)

[martinibuster]

Yup. I posted that 5 days ago.

Report: Teens Dump the TV- Prefer to Geek Out Online
"this generation is a revolutionary consumer group"

[webmasterworld.com ]

Nice title's, eh?