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Morals

Have I got 'em.?....Do I need 'em?

     
6:15 pm on May 3, 2003 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

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Whats everyones opinion of this method of getting targeted traffic.
I have a site that targets the disabled in order to give them what is effectively free help, however I do make money out of this, but it doesnt come from the disabled people.
I made a link to the leading charity for this particular section of disabled people, purely altruistically to give my mainly informational site a more rounded content. I'm PR4 and the charity is PR7.
Much to my surprise the page (this link is a full page explaining the charity and what it does in brief ) went immediately to #1, one place ahead of the previous leader, the aforesaid charity. I now get a ton of hits on that page.
My page title is 'XYZ Charity Link' and their title is 'XYZ', but it appears that most people search on my page title as I found out when I checked later on Overture.
Is it morally reprehensible to continue or should I remove the page which merely pays homage to XYZ, but probably swipes a lot of their visitors and puts money into my pocket. I am not competing with the charity which does not involve itself in my kind of business.
6:25 pm on May 3, 2003 (gmt 0)

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WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Frankly, it happens all the time [webmasterworld.com]. Since you're obviously concerned, I'd suggest writing a brief note to their public relations department, explaining that you did it in good faith, intending to pass along your knowledge of their site to your visitors. Let them offer suggestions as to how to best utilize this development. My own experience is that the savvy ones will immediately offer to send MORE content for your site.
2:07 pm on May 6, 2003 (gmt 0)

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Semi-unrealtaed (busniess not charity). They contacted me and worked out an affiliate deal. Turned into some nice extra income. All from a "themed" link unrecipricated (at first ;)).

Brian