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Public service TV adverts in the UK

Just something that rankles with me

3:58 am on Mar 8, 2003 (gmt 0)

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Whilst staying up for the AUS GP qualifying, the TV adverts I've seen have reminded me again how government departments obviously have budgets and quotas for TV adverts.

I have never seen any of these adverts except after 1am.

The worst is :

About bullying at school - honestly how many children have actually watched it. They are encouraged to tell on the bully. 1am! They are all in bed.

Further adverts.........

**have some horse sense on the road
**don't go to some foreign country and smuggle drugs
**watch your baby whilst its in the bath so it doesn't drown
**be careful with electric blankets, they can be a fire risk

Honestly, why show them at this hour, your not hitting the target audience they are all in bed, your just doing it to hit your quota, why bother!

Anyone else seen these and agree (or disagree)?

5:43 pm on Mar 10, 2003 (gmt 0)

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Ive seen these, and i agree with what your saying, although i have to admit i ve seen them few times during the day. But not very often.

At least they got someones attention. I bet, like me youve been persuaded, after watching those adverts at the unholy hours, to take more sense on the road and avoid horses.

So they arent a total waste after all.


5:50 pm on Mar 10, 2003 (gmt 0)

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I would imagine that they buy a bulk of commercial slots that are supposed to cover the full spectrum of the market (ie as a package - no targetting).

For example, the TV channel sells a package of ad time at a discount in order to fill up less wanted spots.

So for a set payment you get ads at all times of the day, covering all possible target markets.

Presumeably this could be further extended to allow the advertiser to submit a number of commercials to be shown x times each, as part of this package.

This means that the government probably get very little ability to target the adverts, but (hopefully) get a decent rate.

Also, the channel may need to bulk out the adverts so they pick government ads over commercial ads to do that. I doubt that they would spend too much time targetting the ads for the government! ;)

Like selling ad space on your site - it's better to have it filled in order to sell it.


6:59 pm on Mar 10, 2003 (gmt 0)

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Was it me or were there more ads during the race yesterday?

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