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The possibilities for control are endless, Brett could get up the UK contingents noses by automatically changing English English to the somewhat inferior US version (humour to humor, traveller to traveler, and so on).
Maybe the posters names could be changed so that the posts look as if the same person is posting everywhere (skip that suggestion, it is already being used on the boards).
"Google" could be changed in all posts to read "god", "dmoz" to "the devil".
World Market Watch, Inc.
W..M..W Reprographics Ltd.Canada
W..M..W Sistemas Ltda Brazil
W..M..W Machinery Co. Inc
Wiener Medizinische Wochenschrift
Must be Saturday, I should be doing more work ;)