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Definitive guides to online marketing

Best information guides for a research project?

4:31 pm on Nov 26, 2002 (gmt 0)

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I am an undergraduate student soon to be doing a thesis paper for a Computer Information Management degree.

For my thesis, I am left mainly to my own devices to choose a good topic, and come up with quality research for the subject.

I am considering doing my paper on marketing online since this has been an area of fascination for me the last year or so.

As far as I have found thus far, this forum has been the best and most helpful resource to help my online marketing efforts.

It seems that since the internet is so new, that WE are the people writing the newly forming information on this subject. I don't want to shackle myself to a topic that I cannot possibly come up with enough quality information about, so I am 'pre-researching' if you will.

Since the folks here seem to be the experts in the area, I am hoping that you can point me to other resources that are good guides that I could use as research in my paper.

Any suggestions are of course appreciated.

Thanks in advance.

8:18 pm on Nov 26, 2002 (gmt 0)

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A quick Google search will turn up several resources for you ... marketing online, online marketing and internet marketing are some keywords to start with.

The resources you find will lead to more resources.


8:47 pm on Nov 26, 2002 (gmt 0)

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Yes I am sure that there are lots of resources that way, and you can be sure that I will research those as well.

Unfortunately online marketing (or possibly marketing in general) seems to be a somewhat shady game. There are a lot of affiliate marketing/ pyramid scheme type sites that really promise big things and don't deliver much in actual content.

I guess I am not looking for "secrets", so much as I am looking for solid proven techniques.

If someone has been interested in this field and done some good research, please let me know. I guess I know that there is a lot of information out there, and I am not just too lazy to sift through it, I am just looking for someone with a little experience to give me a few good resources that actually HELPED them if possible.


9:02 pm on Nov 26, 2002 (gmt 0)

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Here are some sites that offer a good mix of traditional and online marketing issues.

grokdotcom.com/ and futurenowinc.com/

I personally enjoy HBS Working Knowledge and MarketingProfs. FutureNowInc.com is a must visit as it is an excellent place to acquainted with conversion metrics.

cyberatlas.com is a good place to get a quick stats.

I recommend ceoexpress.com as the site has many useful links.

Good Luck with your research:)

[edited by: heini at 10:23 pm (utc) on Nov. 26, 2002]
[edit reason] urls delinked [/edit]

9:11 pm on Nov 26, 2002 (gmt 0)

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Hi stuntdubl... online marketing is pretty broad, particularly if viewing from a general industry/market vantagepoint.

The fact that the Internet is still an infant when it comes to marketing standards, whether e-mail, web sites: portals, directories, auctions, and affiliates, off-line to online integration, promotions, sale conversions, branding, ethics and governance;

Also involved in online marketing is the art/science of Design: "navigation", "usuability", "channels and conflicts", "trust, security, privacy, and intellectual property"...

are some of the major topics, and these are still very broad.

Can you narrow this down?

Some other "my preferred" resources

Software Usability Research Lab
Dept of Psychology
Wichita State University
Updated November 5, 2002

Criteria for optimal web design [psychology.wichita.edu] (designing for usability)

Managing the Digital Enterprise
North Carolina State University by Professor Michael Rappa

Managing the Digital Enterprise is a guide to the challenges that face managers in the digital realm. Research papers and Case Studies on both sides of the discussions.

Digital Enterprise [digitalenterprise.org]

Not to forget WebmasterWorld itself.

4:52 pm on Nov 29, 2002 (gmt 0)

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Thank you to everyone for giving me some great resources. This is exactly what I'm looking for right now.

I just want to comb through some broad topics to narrow down the topic of the paper to a few specific things. This will give me a great start.

Can anyone suggest any of their favorite marketing books?

I really liked "Permission Marketing" by Seth Godin myself. Any other suggestions would be appreciated.