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The job cuts appear to reflect AOL's anticipated move away from standard advertising toward a business model more dependent on subscription fees, sponsorships and transactional revenue from fee-based games, auctions and online commerce.
The job eliminations mostly involved local ad sales positions, account personnel and support positions based in New York and Dulles, Va. The 90 positions handled local ad sales and support, the spokesman said. AOL plans to concentrate resources for national ad sales in key regions including New York and Los Angeles.
Ad Age [adage.com]