"Spam" Trademark

[sem4u]

A small Welsh computer company has won the right to include the word "spam" in a trademark, despite objections from a multi-national food corporation.

NetBop Technologies developed a filter it called "bopspam" aimed at combating unwanted e-mails, known as spam.

But US-based Hormel Foods, which makes the meat product of the same name, initially objected to its registration.

[news.bbc.co.uk...]

[pmkpmk]

Hormel is known to have a love-hate relationship to the popular use of the term "spam". I'm surprised they went to court. They missed the opportunity window to protect their trademark many years ago. Actions like these can only hurt their reputation.