Forum Moderators: martinibuster
I am very new to adsense but I have a Medium Traffic Website that serves a niche but because of it has little text content (focus on audio files)
(And yes Google has verified my website that we donīt violate there ToS)
My question is:
Because of the little to no real text content I have on most of my pages I have pages that get a moderate visits but no clicks at all.
Are these pages influencing my CTR Rating or is every banner counted separately by google?
Would I get more money from my other banners if I would remove bad performing ads on pages?
I know and I do tweak bad performing ads but some pages are very unlikely to get (much) clicks
Any suggestions?
I think this would especially apply to the new CPM ads where advertisers choose a site to advertise on, not certain pages. They won't want to pick your site if some of the pages do not perform.
Any other opinions on this topic?
Secondly, you can't really make decisions on if a new banner works without giving it a couple of weeks. As you are new, I think the strategy of putting a banner on each page to see what it will work on is a good idea. I also think that when you have sufficient data to see what banners really don't work then dump them.
Visitors get ad blindness quickly, so why waste banners on pages that don't work on Adsense? I have a couple of pages that despite well targetted ads just don't get the clicks. I know this, so don't bother to put advertising on them any longer and concentrate my efforts where I know visitors will click.
When you have chosen where to concentrate your banners, then experiment with layout / ad placement. Again, measure any changes over at least a week to see what effect they have had. Don't be inclined to globally make lots of changes all at once- you'll never know which ones worked and which ones didn't!
If you are tempted to put multiple banners on one page then make sure they work for you - if they don't then dump them. You will get a better ctr by dumping banners that don't work for you.
Remember that RandomPricing takes a while to cotton on to any changes, so it might be an idea to let any changes you make run until RandomPricing gets round to thinking about your changes. So any financial improvement you are likely to get from improved ctr isn't necessarily going to happen immediately - you have to wait that one out.
I should mention that Google's pet name for RandomPricing is "Smart Pricing" - this is a hopelessly innacurate deffinition, hence I don't use it. Others here also call it DumbPricing (TM).
But beside the ad blindness would removing banners that donīt perform improve my total CTR and therefor pricing?
Or is CTR calculated for each banner separatly so I only had to tweak each banner?
I mean from the calculation point of view.
If I have 20k impressions that have a total CTR of lets say 0.8% and 20k impressions that have a CTR of 0 all from different banners of course.
That would reduce my total CTR to about the half. Has this any impact on the pricing?
.. would removing banners that donīt perform improve my total CTR and therefore pricing? Or is CTR calculated for each banner separately so I only had to tweak each banner?
Google won't say, but probably a bit of both. CTR is calculated individually for each banner. Removing non-performers will increase your total CTR, and in my personal experience the amount each click pays - once smartpricing eventually catches up.
However, I have closely monitored my main banner to see if it's affected by changes on other banners. I couldn't draw any conclusions from this monitoring.
I believe (based on my personal experiences with Adsense)that optimising the CTR by removing non-performers will ultimately lead to better cpc.
I had two banners on my main page. One worked and the second one didn't. Removing the second banner increased my earnings, as did experiments in placement of the banner. The Google heat map proved accurate for me.
