Does Google Pay the Same For All Adds Or Are Some Worth More?

Adsense worth

[confused123]

I'm a newbie at Adsense. I have several retail sites that have been up for over a year and are doing decently well. My sales are down lately, so I'm thinking about experimenting with Google AdSense. I will add it to these sites, but I have some questions about Adsense that are unrelated to my current website projects.

I know that advertisers pay considerable amounts for certain keywords. What's unclear is if Google pays the hoster of the adwords (adsense) a percentage of what they make from the advertisers or a flat rate. How would I begin to predict the earning potential?

I'm trying to decide if it's worth it to create a new site that targets certain high-paying keywords (if such things exist). I have no intentions of creating a junk site. I'm just trying to do some research to see if it's worth it to really put the time and effort into creating a good website for the targeted keywords.

You guys seem like experts - or are at least experienced in this area. I'd appreciate your insight.

[hunderdown]

Google pays the publisher a percentage of what the advertiser pays them. They don't publish the percentage, but most people here would agree that the publisher receives from 50-75%. For various reasons, the amount you are paid can vary widely, even for the same keywords.

I have a fairly focused site, and it surprises me that clicks on the ads vary in payout from pennies to well over a dollar.

Generally, the best approach seems to be to build a good content site, rather than a "made-for-AdSense site"--which is, by the way, specifically prohibited by Google....

Before creating a new site, try AdSense on your existing ones. Experiment to see what works best. You'll learn a lot that will come in handy when and if you create a new site.

[europeforvisitors]

I'm trying to decide if it's worth it to create a new site that targets certain high-paying keywords (if such things exist).

The supply of advertisers for big-money keywords is finite.

The supply of publishers competing for clicks from those advertisers is unlimited.

[Never_again]

What's unclear is if Google pays the hoster of the adwords (adsense) a percentage of what they make from the advertisers or a flat rate.

Google does share how they determine or calculate the amount they share with the AdSense publisher. Google also uses a system called “smart pricing” to further adjust advertisers cost (and therefore the publishers share). You can learn some about smart pricing at the following url:

[adwords.google.com...]
[adwords.google.com...]
[marketingsource.com...]