Business Interruption Insurance

"My stats are stuck" - "No they're not, the site is down!"

[21_blue]

The stats on Google Desktop Adsense Plugin (installed after ASA mentioned it) appeared to get stuck this morning. However, when I tried our site it was down. It seems to be back working, now, with earnings down by about 30% so far today.

Anyway, it got me wondering as to whether it is possible or worthwhile to get insurance against interruption to adsense income. Has anyone investigated or acquired such insurance and, if so, what types of calamaties would it pay out on?

[ann]

21_Blue,

Sounds like just the industry an enterprising soul like you could make a fortune from....if they don't go down too often. :)

Ann

[21_blue]

Ann, if I could afford to set up an insurance company, do you think I'd be posting questions to this forum? :-) My ISP's downtime would be the least of my worries.

But there could be a lot at stake, eg: if a main site is down when Google updates the SERPs, the loss of income could potentially be heeooge.

[Frequent]

Assuming you have at least a little bit of budget left...I'd "insure" myself by setting up a smaller "emergency only" hosting account and put the site there as well. In the event your main ISP is down have it switch the DNS over to the backup.

Freq---

[21_blue]

Good idea, frequent, and easy to set up. Thanks.

I'd still be interested in knowing if anyone's managed to get insurance for other unforeseen circumstances.

[jetteroheller]

1.) Have a good provider with 99,9% uptime
Some years ago, I had no to pay one month at my content provider, because was 45 minutes down

2.) A simple html page has never problems with database errors. So much more stability

[Tropical Island]

We have been assured by ASA that during updation delays all stats are stored and we lose nothing.

I will say that I once had our main money site down for 18 hours while our hosting company swapped out a broken server and moved us to a new one. In truth the AdSense loss would have only been around $15 for this one site however the loss on the rest of our business could easily have been $1,000 if we had lost just one booking.

Not sure whether I would insure myself for this eventuality however there are a lot of players here that have more to lose than I do.

[incrediBILL]

I used to worry about server redundancy but quickly discovered most of the time I thought my site was 'down' it never was, the server was humming along without a problem but the connection to the server was temporarily incapacitated.

For what's it's worth, someone somewhere in the world cannot access your site at this very moment, it's just a fact of life. Routers and other gear experience outages in the internet backbone all the time and can disrupt access from a city, a state, or a whole country.

I've seen it all and it's happened to me, and I'm pretty sure nobody will insure that kind of "down" time.

A simple html page has never problems with database errors. So much more stability

Well, I hate to dispute this theory but I've been running a database driven site 7 years now and the database only cracked up ONE time ever, took me a couple of hours to get it back online.

However, Apache has crashed many times which effectively knocks all pages offline so my database is actually more stable than Apache.