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Ad position change ->300% increase in earnings

I made this small change resulting in increased earnings

     

3Mice

9:24 am on Oct 10, 2005 (gmt 0)

10+ Year Member



Adsense publishers try this...

On my site i was using 728x90 adsense ads placed on the very top of my site pages. My site earnings were roughly $5 per day. I decided to try out this test on a few content pages on the site..

I changed the ads to 250x250 and intergrated them with the site content placing them to the left site at the beginning of the first paragraph of the content. I also changed the text hyperlink of the ad to blue and made the ads have a white background to match the page background.

Site earnings are now $16 per day immediately after implementing the changes. I feel like kicking myself. I've always said i was going to try this test 3 months back but "never had the time".

DamonHD

10:21 am on Oct 10, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Very good news!

Probably ad-blindness and SmartPiercing(TM) will take the edge off those numbers a bit, but mid-page rectangles do seem to be effective.

Rgds

Damon

imstillatwork

5:02 am on Oct 11, 2005 (gmt 0)

10+ Year Member



good ol, google recommended 'heat map' areas do work. they really do.

ann

6:00 am on Oct 11, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



yes they do!

Congrats. :)

Ann

3Mice

9:56 am on Oct 11, 2005 (gmt 0)

10+ Year Member



DamonDH you said

"..Probably ad-blindness and SmartPiercing(TM) will take the edge off those numbers a bit, but mid-page rectangles do seem to be effective.."

How long does it take for the SmartPiercing(TM) to take effect. Does this mean Google actually reduces your revenue if you are getting high CTRs. I've never heard of that term before (SmartPiercing)

The revenues have been holding steady for the last two weeks at $15~$16

DamonHD

10:15 am on Oct 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Google calls their algorithm "SmartPricing", but I suspect some people here might prefer my version. :)

IMHO it probably takes G at least a week or so to decide how well ads perform on your site and adjust your payments downwards as necessary, if it does.

But if your site converts well for advertisers and isn't autogenerated rubbish, for example, then maybe SmartPiercing(TM) will never get you. Here's hoping...

Let us know in a few weeks if you see any consistent changes.

Rgds

Damon

birdstuff

1:59 pm on Oct 11, 2005 (gmt 0)

10+ Year Member



I wouldn't worry about "smart pricing". It really isn't that smart...random is more like like it.

AdSenseAdvisor

11:18 pm on Oct 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



3Mice -

That's great news - congratulations! I'm glad to hear you had positive results using a new ad format. I recommend trying out other tips from the AdSense optimization site at [google.com...] .

-ASA

fischermx

11:29 pm on Oct 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




IMHO it probably takes G at least a week or so to decide how well ads perform on your site and adjust your payments downwards as necessary, if it does.

Well, really? I have 3 months now with a CPM of ~$45.00 and have increased each month ... am I safe?

Just a comment, but I've always thought that SmartPricing only hits you IF and only IF the advertisers appearing on your site have implemented convertion tracking, otherwise google would have no idea of how to measure if your site converts well.

Some people appeals to magic crystal balls and the like.

Meike

3:01 am on Oct 12, 2005 (gmt 0)

10+ Year Member



I have a few content pages where I use the 250x250 placed above the fold alongside the 1st paragraph of content. These have an eCPM three times the leaderboard or skyscraper ads, and at least twice the click through rate. Yes, the heat map really does seem accurate.

3Mice

10:18 am on Oct 12, 2005 (gmt 0)

10+ Year Member



AdSenseAdvisor thanks...

Another tip. I've noticed high Adsense CTR on this particular site of roughly 35% ~ 38%

Probably because I only feature content and adsense ads on the pages.

My other sites have affiliate links to other sites embedded in the content and Adsense CTR is roughly 15%

Just an idea...

hey... Is this a concidence or what...

As i write this post the courier delivery man has just stepped in with my FIRST adsense check. I have a grin spread all over my face!

I was one of the casualties where google sent checks with wrong payee information on it about 2 weeks ago. Everything looks good now!

sailorjwd

12:35 pm on Oct 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Now try the 336x280 ad left aligned with the text directly under the first paragraph.

DamonHD

1:42 pm on Oct 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi FM,

It has been speculated that SmartPiercing partly works by categorising your site so that even if it only has conversion data for a similar *category* of site to yours it can make a guess for your site. This would be sensible I think.

You'll note I used "at least" and other lawyerly evasions in my previous post. If I knew for sure then ASA would be sending the back helicopters over.

Hang on, who's that, NO LET ME GO...

birdstuff

2:47 pm on Oct 12, 2005 (gmt 0)

10+ Year Member



It has been speculated that SmartPiercing partly works by categorising your site so that even if it only has conversion data for a similar *category* of site to yours it can make a guess for your site. This would be sensible I think.

This is indeed accurate, and the results show it.

fischermx

2:49 pm on Oct 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Now try the 336x280 ad left aligned with the text directly under the first paragraph.

How exactly? I don't understand "with the text under the first paragraph" (!?).
Or do you mean to put all the text below the ads?

fischermx

3:02 pm on Oct 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




It has been speculated that SmartPiercing partly works by categorising your site so that even if it only has conversion data for a similar *category* of site ...

But, they're using convertion data, right?

Some people argue that there's some sort of magical "I won't make you be rich" and google struck you when you start having high CTRs ...

Chrisweg

3:08 pm on Oct 12, 2005 (gmt 0)

10+ Year Member



Does anyone have SmartPierced ears, and if you had it done, does it hurt?

NoLimits

11:33 pm on Oct 12, 2005 (gmt 0)

10+ Year Member



sailorjwd:

My ads were already in a format similar to what you mentioned, however center aligned.

I moved them to the left, and have seen a significant difference in CTR as a result. Highest CTR I've ever had.

Thank you. Centered, they did well - left aligned, SUPERB.

 

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