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Ad position change ->300% increase in earnings

I made this small change resulting in increased earnings

     
9:24 am on Oct 10, 2005 (gmt 0)

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Adsense publishers try this...

On my site i was using 728x90 adsense ads placed on the very top of my site pages. My site earnings were roughly $5 per day. I decided to try out this test on a few content pages on the site..

I changed the ads to 250x250 and intergrated them with the site content placing them to the left site at the beginning of the first paragraph of the content. I also changed the text hyperlink of the ad to blue and made the ads have a white background to match the page background.

Site earnings are now $16 per day immediately after implementing the changes. I feel like kicking myself. I've always said i was going to try this test 3 months back but "never had the time".

10:21 am on Oct 10, 2005 (gmt 0)

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Hi,

Very good news!

Probably ad-blindness and SmartPiercing(TM) will take the edge off those numbers a bit, but mid-page rectangles do seem to be effective.

Rgds

Damon

5:02 am on Oct 11, 2005 (gmt 0)

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good ol, google recommended 'heat map' areas do work. they really do.

ann

6:00 am on Oct 11, 2005 (gmt 0)

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yes they do!

Congrats. :)

Ann

9:56 am on Oct 11, 2005 (gmt 0)

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DamonDH you said

"..Probably ad-blindness and SmartPiercing(TM) will take the edge off those numbers a bit, but mid-page rectangles do seem to be effective.."

How long does it take for the SmartPiercing(TM) to take effect. Does this mean Google actually reduces your revenue if you are getting high CTRs. I've never heard of that term before (SmartPiercing)

The revenues have been holding steady for the last two weeks at $15~$16

10:15 am on Oct 11, 2005 (gmt 0)

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Hi,

Google calls their algorithm "SmartPricing", but I suspect some people here might prefer my version. :)

IMHO it probably takes G at least a week or so to decide how well ads perform on your site and adjust your payments downwards as necessary, if it does.

But if your site converts well for advertisers and isn't autogenerated rubbish, for example, then maybe SmartPiercing(TM) will never get you. Here's hoping...

Let us know in a few weeks if you see any consistent changes.

Rgds

Damon

1:59 pm on Oct 11, 2005 (gmt 0)

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I wouldn't worry about "smart pricing". It really isn't that smart...random is more like like it.
11:18 pm on Oct 11, 2005 (gmt 0)

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3Mice -

That's great news - congratulations! I'm glad to hear you had positive results using a new ad format. I recommend trying out other tips from the AdSense optimization site at [google.com...] .

-ASA

11:29 pm on Oct 11, 2005 (gmt 0)

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IMHO it probably takes G at least a week or so to decide how well ads perform on your site and adjust your payments downwards as necessary, if it does.

Well, really? I have 3 months now with a CPM of ~$45.00 and have increased each month ... am I safe?

Just a comment, but I've always thought that SmartPricing only hits you IF and only IF the advertisers appearing on your site have implemented convertion tracking, otherwise google would have no idea of how to measure if your site converts well.

Some people appeals to magic crystal balls and the like.

3:01 am on Oct 12, 2005 (gmt 0)

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I have a few content pages where I use the 250x250 placed above the fold alongside the 1st paragraph of content. These have an eCPM three times the leaderboard or skyscraper ads, and at least twice the click through rate. Yes, the heat map really does seem accurate.
10:18 am on Oct 12, 2005 (gmt 0)

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AdSenseAdvisor thanks...

Another tip. I've noticed high Adsense CTR on this particular site of roughly 35% ~ 38%

Probably because I only feature content and adsense ads on the pages.

My other sites have affiliate links to other sites embedded in the content and Adsense CTR is roughly 15%

Just an idea...

hey... Is this a concidence or what...

As i write this post the courier delivery man has just stepped in with my FIRST adsense check. I have a grin spread all over my face!

I was one of the casualties where google sent checks with wrong payee information on it about 2 weeks ago. Everything looks good now!

12:35 pm on Oct 12, 2005 (gmt 0)

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Now try the 336x280 ad left aligned with the text directly under the first paragraph.
1:42 pm on Oct 12, 2005 (gmt 0)

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Hi FM,

It has been speculated that SmartPiercing partly works by categorising your site so that even if it only has conversion data for a similar *category* of site to yours it can make a guess for your site. This would be sensible I think.

You'll note I used "at least" and other lawyerly evasions in my previous post. If I knew for sure then ASA would be sending the back helicopters over.

Hang on, who's that, NO LET ME GO...

2:47 pm on Oct 12, 2005 (gmt 0)

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It has been speculated that SmartPiercing partly works by categorising your site so that even if it only has conversion data for a similar *category* of site to yours it can make a guess for your site. This would be sensible I think.

This is indeed accurate, and the results show it.

2:49 pm on Oct 12, 2005 (gmt 0)

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Now try the 336x280 ad left aligned with the text directly under the first paragraph.

How exactly? I don't understand "with the text under the first paragraph" (!?).
Or do you mean to put all the text below the ads?

3:02 pm on Oct 12, 2005 (gmt 0)

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It has been speculated that SmartPiercing partly works by categorising your site so that even if it only has conversion data for a similar *category* of site ...

But, they're using convertion data, right?

Some people argue that there's some sort of magical "I won't make you be rich" and google struck you when you start having high CTRs ...

3:08 pm on Oct 12, 2005 (gmt 0)

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Does anyone have SmartPierced ears, and if you had it done, does it hurt?
11:33 pm on Oct 12, 2005 (gmt 0)

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sailorjwd:

My ads were already in a format similar to what you mentioned, however center aligned.

I moved them to the left, and have seen a significant difference in CTR as a result. Highest CTR I've ever had.

Thank you. Centered, they did well - left aligned, SUPERB.

 

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