Forum Moderators: martinibuster
thanks.
I Mean Ill get much more revenue from clicks then from pageviews
According to the Google explanation that is not supposed to happen. The CPM ads are supposed to give you the same or higher than you would receive with a click based ad.
In actual practise in order to provide enough impressions for those that are using the CPM model they may be cheating a little.
by the way, although its a forum i get this very very low CTR , and eCPM of about 0.45$ , a waste of traffic.....
What methods can i use to get it a little bit higher?
i already made rotating colors....
by the way, although its a forum i get this very very low CTR , and eCPM of about 0.45$ , a waste of traffic.....
Not "although it's a forum," but "because it's a forum." Forums typically don't do well with AdSense because:
1) Most users aren't in "purchasing mode" when they visit a forum; and...
2) Forums tend to attract repeat visitors, so "ad blindness" becomes a problem (especially if the same ads are appearing regularly).
I can remember seeing AOL's rate card years ago, and the CPM for forums was less than a third of the CPM for search or content ads that were targeted by category. (Chat ads paid even less.) So forum ads were considered low-performing ads by advertisers and publishers long before AdSense came along.
That doesn't mean you can't earn money with AdSense in a forum; you just need a lot of traffic to make up for the low earnings per click and clickthrough rates. (Its a bit like owning a gas station or supermarket where you rely on volume instead of profit margins.)
this might help you. i emailed adsense support and requested them that i want to optout of CPM based ads. They responded with phrases like "Please consider that participation in site targeting allows you to receive the most earnings possible. Site targeting will work to your benefit, blah blah"
and asked me to reconfirm, i reconfired and i am notified "you have been opted-out of the AdSense CPM site targeting campaign."
Now i see some improvement in earnings again.
PS: i also posted in WW for alternatives [webmasterworld.com...]
why are you writing to adsense, why not just change the settings in your account to "text ads only" is it that difficult?
Miguelito, you are assuming that CPM ads are image ads only. I think this has been pointed out here several times that this is not the case. CPM ads are BOTH text and image ads -- hence the account panel does not provide you with an option to opt out of it. If you want out of CPM ads, you have to contact Adsense directly and ask to be removed from those campaigns
Here's my guesses as to how to tell a CPM ad:
1. They fill an ad unit
2. They're from "Google" and not "Goooooogle"
3. They don't show in the Preview Tool
4. They're not contextual to your site
