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eCPM Dropped from 14 to 9

Is it smart-pricing hit...

         

deepesh

8:21 am on Oct 7, 2005 (gmt 0)

10+ Year Member



My eCPM Dropped from 14 to 9 is it Smart-Pricing effect and how to overcome this.

jetteroheller

10:08 am on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



How long?

Some days are bad days, and a stabel eCPM drops on this days like this, and next day continues as usual.

So as long as You have not 5 days in a row with the lower eCPM, it is not significant for a real change.

malasorte

10:38 am on Oct 7, 2005 (gmt 0)

10+ Year Member



Since the beggining of October I also noticed a big drop in eCPM. I'm waiting a few more days, maybe it's just a temporary drop...

JuniorOptimizer

10:50 am on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My ECPM has also plummeted in October. The reduction is monstrous.

deepesh

12:44 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



My eCPM dropped after a decline in traffic 3 days ago, now traffic is OK but eCPM not.

kempozone

1:40 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



I'm also experiencing similar problems. My CTR has always remained consistent, in the +-1% range, since I joined adsense a year ago. Since Oct. 1, CTR has fluctuated to the extent of -50% for the month. Causing my eCPM to drop 40%.

My only deduction is that ad targeting is way off to this week and hope that G fi will fix this problem.
kz

deepesh

4:14 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



'kempozone', I am having the EXACTLY same problem,hope G fix it b4 my traffic surge goes off.

spica42

4:19 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



Similar problems here. Traffic went up but epc down. Total earnings slightly down.

kempozone

4:22 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



It's only been a week so I can live with it for awhile. If this continues, I'll just jump off a cliff :O

kz

JuniorOptimizer

4:50 pm on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Imagine a guy who used to earn $300 a day in August reduced to $60 a day in October :)

incrediBILL

5:05 pm on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Similar problems here. Traffic went up but epc down. Total earnings slightly down.

That's exactly what touched off this thread with a minor exception that the earnings were going due to CTR alone during a major EPC decline.

[webmasterworld.com...]

However, after EPC hit rock bottom in September it's bouncing back with a fury in October.

What's really odd is Friday always marks the start of my weekend decline and I'm having one of my best days ever so far today. I'm wondering if people are starting the online holiday shopping already?

kempozone

5:11 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



How funny & ironic - Just now, my CTR & EPC is right back to normal.

G must be watching me.

kz

ann

5:17 pm on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, my sites are not seasonal and the traffic is going up slowly with a sharp spike every now and then but the income is going steadily up.

The clicks are paying much better and October looks to be the best ever! If things stay like this :)

I don't know what's going on but----way to go Google!

This morning Google shares up, Yahoo shares down.

Ann

Swebbie

5:20 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



It's ad targeting being off, at least in many of our cases. People have been complaining about it since Oct. 1 (including me). OK, I may have a solution, but keep in mind I only have one of my sites to base this on, which is obviously way too small a sample to draw broad conclusions about...

Try section targeting. If you don't know what it is, check it out here:

[google.com...]

I added this to the main text section (only half of it, actually) of a page that was getting horrible ad targeting, and immediately my CTR and EPC shot up. Within like 2 minutes! Now, the interesting part here is that the page in question is tightly focused and had always shown very targeted ads in the past. In fact, it was my highest CTR page prior to Oct. 1 and Google's targeting problems. So don't think that it won't help you simply because you know your pages are tightly focused. Give it a try on a page or two and let us all know if it helped you too. Let's work together here!

[edit]Let me add that I too am suddenly seeing better EPC, CTR, and ad targeting. This indicates to me, since you all are seeing it at the same time, that G did have a problem and now it's resolved (I hope). I knew something had to be up... glad it's ok again![/edit]

incrediBILL

5:26 pm on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Targeting has never been my problem, it's either bidding or smart pricing fluctuations.

ann

5:36 pm on Oct 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thinking back about a week and a half I remember blocking some bad ads that were not suited to my site when they were clicked on but they initially appeared to be....with the adsense viewer of course.

One was from infinitimarketing...forget what the other was but that one was the guy with the watches knock-offs running up the arm (just my impression from his site). :)

After that, the price of the clicks stared to climb upwards. Deepish, you might want to investigate your ads even if they look targeted.

Ann

kempozone

5:37 pm on Oct 7, 2005 (gmt 0)

10+ Year Member



This morning Google shares up, Yahoo shares down.

Numbers reversed.

Like Adsense, the number at the end of the day is what counts.

kz