Does CTR and eCPM in adsense count to earnings and more questions.

Newbie tries to understand adsense... please be patient ;)

[bobdrapella]

Hi Guys,

I've just started my adSense adventure, just after my adWords count reached majestic $10,000 in making Gooooogle Rich ;) - I really want at least $1 back!

So, please help me understand some things.

1) Is CTR of any relevance like it is in adwords? or is it just for my information?

2)why I cannot see two 'strings of ads' on the same page sometimes? does it need to be the same/different channel? or does it simply mean that google cannot find the relevant content? - shouldn't it then show PSAs?

I want to see two skyscrapers on both sides of my content (<td>AD</td><td>CONTENT</td><td>AD</td>)

I tried copying the same code twice - didn't work
I tries selecting different channels - didn't work
But why it does work on my homepage? (Leader board and two half-banners)

3) Does each click can be EITHER from CPM or CPC? Can I only determine that by comparing earnings?

4) Which clicks are more profitable - search or content?

Thank you from the mountain ;) (direct translation:) )

Bob

[bobdrapella]

:) :) :)

I know, some of you congrat OddDog (so am I :)) on getting $5,000pm, but I am happy today of my first $0.14 in just a few hours from being accepted to Adsense :) now - it can only get better!

:) :) :)

Bob

[guitaristinus]

Hello Bob,

I'll give you my 2 cents.

1 - IMO CTR doesn't effect CPC. Others think differently.

2 - You're right, it should show PSAs if it doesn't have ad unless you throw in some extra adsense code to have white space shown instead. I would say there is something wrong with your HTML.

3 - Don't understand your question. Each click effects CPM and CPC.

4 - I've never done search. Wouldn't think it would pay as much since you only get paid if user clicks on ad after doing search, not for doing search.

[ann]

Search, on my sites are notoriously low. IMHO ads for content pays a lot better.

Ann

[bobdrapella]

guitaristinus, - in 3) I meant that as an advertiser I pay differently for CPM (site targeting) and CPC (keywords only), so I wanted to know if there is a way of being paid by impressions only when someone selects my page for publishing their ads? or does adsense pay for impressions anything in default?

oh and thanks for your 2 cents - that makes total grand profit of 16 cents ;) an increase of 14% to my total gains ;)

Thanks Ann!

Bob