Forum Moderators: martinibuster
The 'Advertise on this site' link is a shortcut that makes it easy for advertisers to run ads on a specific Google partner site. Working in partnership with the website, Google helps the advertiser create an ad and begin running it on that site -- often on the same day.
you are whining because of "lost ad clicks" from interested potential advertisers who bring you money?
you grudge google the acquisition of new customers for its network?
how ridiculous. get real! you profit from new adwords advertisers. you'll profit even directly, if they can refer to your site, which is exactly intended by this feature.
next step of google supporting me in my effort to market my site. bringing me additional advertising customers who have reservations to deal with me directly because they trust adwords.
bring it on google! i can't wait!
[edited by: moTi at 1:31 am (utc) on Sep. 30, 2005]
When someone clicks and goes to Google adwords there ARE NO GUARANTEES that they will ever advertise on your site. It could be a case of "hey, I been wanting to check this out for a while so I will click and go there".
Ann
They want free advertising space....put it on their own pages. They want to run a percentage of free advertising on my site...then I want to know how much revenue I am at a risk to loose. Seems fair....they don't own or run my site....just rent ad space from me is all. I don't owe google anything....especially not free advertisement for their revenue generator. If they fall by the wayside there will be another source of income...there always is.
<Speculation>
Possibility #1:
When an advertizer clicks on this link they go to a page that has info about that particular site. Such as page views, etc.
Based on that page they choose to target the site for ads, or not.
Possibility #2:
The link takes them to a more general "Site Targeting" page that includes the site where they clicked the link, and a list of related similar sites.
That page might contain info on each of the sites listed, like pageviews, etc, or links to that info.
They choose to target one or more of those sites, or none.
</Speculation>
Next.... :)
It takes you to a page that has a brief description of the site and allows you to get started with AdWords. The page looks customized to the theme of the website it was clicked from.
The description of the site also sounded like something the publisher would create themselves. I could be wrong, but would G spend time writing descriptions about sites? They automate everything - I think the publishers who are displaying those types of ads are aware of them.
Has anyone who is NOT in the Beta group seen this on their own sites?
you are whining because of "lost ad clicks" from interested potential advertisers who bring you money?you grudge google the acquisition of new customers for its network?
Google already solicits AdWords advertisers when you click "ads by Google" which is more than enough if someone is really interested in advertising.
I really don't need to be wasting valuable ad space in front of any random visitors assuming they're potential advertisers considering the low ratio of advertisers vs visitors in general - a complete waste of space if they are in fact doing this - UNLESS - they have run out of ads for your nice, then run 'em :)
I give them space on my site for ADS, not soliciting new advertisers, so give me a bigger slice of the pie if you're wasting the actual ad space for signing up advertisers as the whole purpose of AdSense was Google signed them up on their web site and spread it out on the content network.
If you're signing them up from my site, I want a higher payout, a payout for that click, or some commission dammit.
End of story.
You guys [who are opposed to this] should take into consideration the following:
1) The link will probably gain you higher paying CPM ADS.
2) It's more for the "greater good" - since more advertisers will mean more money and more revenue for us.
3) We are saying "Google is being unfair" simply because we think that the link is advertisement which is not paid for - but in reality it'll actually pay you if the advertiser sets up a CPM ad - AND it'll grow the advertisers network - which is beneficial to all.
4) Don't forget most media companies’ display their own ads - by squeezing them in many a times. Google is only changing the link so that it attracts more advertisers.
5) For many of us adsense is one of our key revenue generators - which keeps us in business. We should all help in growing the advertisers network so that it lasts. Don't be selfish - try to look at the bigger picture.
that's a big IF in "if the advertiser sets up a CPM ad"
what if they don't and decide to sign up but not advertise on your site? seems like free advertising for google, then?
the big picture is those webmasters like myself who also do direct advertising.. what if they choose to click on that "advertise on this site" ad link and not your own "advertise here" link on your website? you'll loose a possible advertiser.
Moreover for direct advertisements - advertisers will actually build a relationship with a particullar site if they WANT exactly that - a direct relationship - because the owner of the site has more control of the website and the ad formats and placement. For direct advertisers I give them free newsletter ad space for one issue - other than that they can choose a format or style for the ad.
Moreover for direct advertisements - advertisers will actually build a relationship with a particullar site if they WANT exactly that - a direct relationship
I agree 100% but the problem is that many web sites don't have the ability of selling or running their own ads based on comments in this forum - not that it's hard to do, but many seem to hit the panic button at the concept.
[edited by: thaiwebsites at 5:17 am (utc) on Sep. 30, 2005]
I agree 100% but the problem is that many web sites don't have the ability of selling or running their own ads based on comments in this forum - not that it's hard to do, but many seem to hit the panic button at the concept.
I agree incredibill - it's probably because it takes a bit of doing in terms of building trust and likeability - not everyone is a good sales person and advertising deals for custom campaigns need you to work out a good pricing and ad spaces and formats - which requires a bit of work and design changes on the website.
so give me a bigger slice of the pie if you're wasting the actual ad space for signing up advertisers
From what I understand, they aren't wasting any actual ad space.
The "Advertise on this Site" doesn't show up in an ad block, it shows up next to "Ads by Google". Not ad space at all, just whitespace that was blank before now has a chance to earn you (and yes Google as well) more money.
There is a chance that someone could click the link and decide not to advertise on your site. This would, in effect, give Google free advertising for Adwords.
There is also the chance that they could click the link and decide to spend thousands of dollars on your site based on their trust of Google's brand name (and not wanting to deal with some publisher they don't feel comfortable with). In this case, this is money that you would have never seen if the link wasn't there.
There are all kinds of "possibilities".
From what I understand, they aren't wasting any actual ad space.The "Advertise on this Site" doesn't show up in an ad block, it shows up next to "Ads by Google". Not ad space at all, just whitespace that was blank before now has a chance to earn you (and yes Google as well) more money.
Well, if this is the case then I'm fine with it - bring it on!
Anyone know how you get the "your ads here" to appear? Exactly who is a "Google partner" website? Surely that means any adsense publisher? It's not exactly clear on the website.
3. Make it opt-in (or at least opt-out) for the publisher
2. Lead the visitor to a co-branded page the publisher has full control over. He can choose to offer other advertising options in addition to your CPM
and
::: drum roll :::
1. Do the decent thing, announce an affiliate program, pay publishers for each new client they get you.
