What is the average $ split between publisher and AdSense?

[priidik]

I am new to this game.

There are many programs toda on the market.

overture, adbrite etc.

Well,

What is the average $ split between publisher and AdSense?

thank you,
p.

[frox]

IIRC the AVERAGE is about 73% to the publisher. this was taken from the quarterly financial statements.

But that's a completely useless average, as this average takes together the HUGE sites with a much stronger negotiation power and the little fish ike us.

It would take some experimenting. I make a page about guynellophers, somebody puts an ad about guynellophers and we see how much he pays vs. how much I get.

[ncw164x]

Google don't disclose the actual percentage paid to publishers plus there are other things to be taken into consideration for example smart pricing what can effect your earning so giving a percentage could be way off the mark

[ken_b]

Smart pricing:

I don't think smart pricing affects the percentage. It lowers the cost to the advertizer, and while that results in less for the publisher also, I think the percentage probably is the same.

[ncw164x]

Yes your right Ken the percentage would be the same, it's your earning what would be effected by smart pricing

[Paris]

In Google's last quarterly report, 67% of the AdWords revenue generated from AdSense went back to the publishers.

However, that also includes the larger site (like AOL, which a recent Wall Street Journal story had sources say it was making an 80% cut).

So, it's fair to say that AdSense publishers are making more than Google on the AdWords campaigns running on their sites. My best guess, since it would have to be lower than 67% to offset the higher averages to the Internet's popular sites like AOL.com, is that it's in the 60% range. Then again, that probably varies by publisher. I doubt that individual publishers will ever know. Safe to say that it's a generous piece of the action all the same.

[hunderdown]

What matters is YOUR bottom line--if your earnings from AdSense are better than from another program, and the ads look good on your site, then go with AdSense.

Personally, I don't care how much Google is making. I'm making more than I ever did with an affiliate program and more than I would make from other ad networks (so far as I can tell by reading up on them--doesn't even seem to be worth experimenting with them at this point.). YMMV, of course.