Forum Moderators: martinibuster
In my second month I added around 60-70 pages and it showed very good results in just 15 days from keeping those pages. Then I added few other 40-50 pages of content of different topic and that topic is also showing 300-400 unique hits a day in just about 10 days of adding that content.
Now one of my channels has some very good ECPM and there is a scope for me to put on lots of new content on it. The hits I get are not on few keywords or phrases but it has a variety of keywords and long phrases.
My Question is that should I go for, A new website with this new content or add that content on the same old site?
If I go for the new site, I might have to wait for months, to get anywhere in the Search engine results, have to work a bit to get some good back links and lots of SEO things.
If I go with the old site, then its bit off topic from my root website, the scope to grow the website to higher level is limited and I have to use the same pattern of the old website and will have limited control on actually what I would like to have done this topic.
Obviously, my aim is to benefit from the advertisements and in return provide useful content to the users.
I am sure many of the senior webmasters might have been in this situation. Please suggest your views like what would have you done in this situation.
The answer may be in considering the audience for the new content.
If the primary audience would be the same people who are already visiting your current site, then adding new pages there might be best.
But if you could attract a new audience, people who are likely to be regular visitors to your current site, then a new site might be best. This could take longer to really get well placed in the search engines, but might be worth the trouble if the audience is substantially different.
That way you'll see immediately whether the idea has merit and stil be able to expand it how you want in the future.
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I went through something like this about five years ago, with a site that was five years old. I had added a small section that was somewhat related to the main site, but had growth potential outside of the site's main focus area. I spun it off as a seperate site once I saw the expanded topic drew even more interest on the original site. That newer site is actually busier than the original site now.
I do wonder if I had kept them all together, and maybe shifted the focus of the original site whether I'd be better off. Are two 1 million page view a month sites better than one 2 million page view a month site?
You have to do both as you can't let the cash cow dwindle but you have to diversify as well.
Consider making a project plan to keep on track, make a list of what you want to add to the cash cow vs. develop for new sites and then schedule your time alternating between the two.
Anyways obviously keeping the content on both would be ideal, but looking at the SEO point the duplicate content might be an issue and may be my new site my get the penalty from the SEO point. Any idea how do I get saved from it? or How do you protect yourself from duplicate content penality in such case.