Forum Moderators: martinibuster
Publishers can view their own web pages and perform normal site maintenance without worrying about generating invalid impressions. However, you should try to avoid reloading your pages excessively.
For more information, see:
[google.com...]
Hope that helps!
ASA
I can't get an accurate read of the statistics if I'm influencing my own impressions.
If ASA is right though, then I don't have to worry, but once or twice over the past week, I got the feeling that I added impressions, and it bothered me, because I don't want to trust the statistics.
I think the risk of normal oversight and maintenance causing problems is nil. But impression fraud does exist and has existed since the nineties when CPM ad networks were common. Thus Google has no choice but to have a clause covering this in the TOS.