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huge fonts in ads

         

webnoob

8:27 am on Sep 9, 2005 (gmt 0)

10+ Year Member



what are the ads with huge fonts and only one ad unit in it, site targetted ads? are they CPM ads?

my site is full of them one minute, refresh and they're gone, refresh again and they come back. they are sort of distracting with the insanely huge fonts.

indias next no1

8:47 am on Sep 9, 2005 (gmt 0)

10+ Year Member



probably CPM ads

Jon_King

9:05 am on Sep 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Definitely. I get them very often on a couple of sites. They seem to switch back and forth with a small unit and large unit for a single advertiser.

beggers

4:43 pm on Sep 10, 2005 (gmt 0)

10+ Year Member



they are sort of distracting

In advertising, distracting is a good thing.

wanderingmind

5:21 am on Sep 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I saw one such on my site just now.

Distracting or not, it definitely looked unprofessional.

Too bad if you have a well designed site with all fonts and elents in place, and one of these beauties pop up with empty space all around it.

Utterly yuck. And Poof goes my design.

jdvjdv

7:33 pm on Sep 11, 2005 (gmt 0)

10+ Year Member



You're complaining about being targetting for CPM ads. :)

whoisgregg

8:34 pm on Sep 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Far less distracting than a flashing banner ad in it's place. Considering that advertiser has specifically decided to advertise on your site and they are bidding a CPM higher than you make on average from your CPC ads, perhaps it's not that bad of a situation?

Of course, you can always exclude them from advertising: [google.com...]

wanderingmind

8:43 pm on Sep 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Being targeted for CPM advertising or not - ugly is ugly :-)

Ugly millionnairess or sexy pauper?

whoisgregg

11:30 pm on Sep 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've never seen a website design that was improved by the presence of advertising, period. If the goal is beauty, why allow anything that detracts?

bts111

11:35 pm on Sep 11, 2005 (gmt 0)

10+ Year Member



I will settle for ugly millionaire.

wanderingmind

11:39 pm on Sep 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Umm.. its not really beauty that I am after, but a reasonable compromise between commonly accepted standards of aesthetics, and my need to generate revenue.

There are good ads and bad ads (again by current / common standards of advertising). Normal text ads have their own aesthetics, banner ads have their own - these big fonts with lots of empty space around them for me tilts the balance a bit too far.

I could be wrong, and perhaps they are making me my millions already. In which case, the millions restore the balance back.

But if the CPM ads are bringing me perhaps, 40-50 dollars daily extra by ugly advertising, I guess I would be willing to forego them.

Fact is, I do not know how much they contribute to the kitty. They are too new on my site.

Will wait and watch.

whoisgregg

8:18 pm on Sep 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



40-50 dollars daily extra

Based on the nature of the ad space auction continuously going on, I think that CPM ads need only deliver $.01 more than your CPC ads generate on average. So, if your CPC ads generate, on average, $3 per 1,000 impressions then a CPM advertiser can adorn your page for $3.01 per 1,000 impressions.

I would guess that the reality is that the CPM ad needs to provide perhaps 2-5% over the CPC ads to take into account fluctuations in CTR, but I really haven't studied this in depth.

On another note, if your ads are currently set to allow image ads, that CPM advertiser may decide to experiment with some big graphic ads. If page design is an issue, you can compromise to allow the large text ad, but don't want to compromise so far as graphic ads, you may want to disable image ads. This can be done in your account settings: [google.com...] or by editing the ad block.

moTi

1:45 am on Sep 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i have done exactly that, disabled image ads because of no control over how professional these ads may look.
so i sell them directly for cpm from my site, with rather moderate success.
potential advertisers prefer to do business with trusted google than with a single website owner.

however, i will not change my plans, since google image ads don't contribute to increase my earnings.

KimmoA

9:44 am on Sep 13, 2005 (gmt 0)



"But if the CPM ads are bringing me perhaps, 40-50 dollars daily extra by ugly advertising, I guess I would be willing to forego them."

I seriously think that you must be kidding. 40 dollars a day means 1240 dollars in a 31-day month, which is an insane amount of money and way more than I earned working my ass off all day during summer like a year ago.

If I made 40 bucks a day IN TOTAL, I would be happy and never have to worry about my economy again... or at least I could relax.

I wonder how much you make, really. And I'm very excited about what kind of sites you run, too... Care for a PM?