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Does Adsense Tracker Software help

         

mani

8:26 pm on Sep 8, 2005 (gmt 0)

10+ Year Member



These software sellers do claim that (Google AdSense Tracker enables you to track AdSense statitics for every page on your site. Use this tracking data to increase your AdSense earnings).

does this software really help to increase adsense revenue? Is anybody here using such tracker softwares for his/her adds statistics.How these statistics differ from those that google alreay provides to every account holder.

incrediBILL

8:49 pm on Sep 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The tracker software only tells you which advertisers are getting the majority of clicks but there is no tracking of earnings per advertiser.

IMO, the tracker software has a couple of valid uses:

a) monitoring click fraud based on a high number of clicks from certain locations

b) seeing who's ads are attracting the most attention to identify what your visitors seek

c) easily monitoring junk ads showing up for eBay and such

Eltiti

8:53 pm on Sep 8, 2005 (gmt 0)

10+ Year Member



One additional bit of information that the 3rd-party trackers will typically give you (while AS will not), is: exactly *which* ads (i.e., URLs of target pages) did your visitors click on? --I'm not sure just *how* useful that is, though; I guess "it depends". (Perhaps it can help you decide which advertisers should or should not be blocked.)

Also, I think you get a lot of data about every ad view / ad click, even *without* your having to set up channels; so that should save you time.

<added>Bill has some good points, e.g. the IP monitoring for fraudulent clicks!</added>

MyGen

9:40 pm on Sep 8, 2005 (gmt 0)

10+ Year Member



One negative of these trackers.

They are EXTREMELY server intensive. This is barely noticable on sites with <500,000 pageviews a day, but anything higher, and it becomes a huge lag on the server.
I have load balancing spread across 3x 2.4ghz 2gb RAM servers, and even then the adsense tracker I use(d) was causing CPU load to shoot through the roof, purely through the amount of poorly structured SQL queries they perform, and as a result, the servers were unresponsive, and visitors couldn't even get to the site, which wasn't very helpful with revenue.

However, the stats I did get from it were very important for my adsense research, and through them I was able to double my income, so I guess its a trade-off between performance, and income... but neither can come without the other!