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Effect of hosting on revenue generation from AdSense

Effect of hosting on revenue generation from AdSense

     
12:42 pm on Sep 7, 2005 (gmt 0)

10+ Year Member



QUESTION:-- For a website providing "free services" intended for an English speaking audience, is there an optimum country to host the site in, with regard to achieving the highest revenue generation from AdSense?

The reason for asking is that I have two sites, both in the same industry / service sector, the old site delivers 70% of the visitors to the new site by means of a prominant notice "Please visit the new site".

The old site achieves a CTR / CPM / Earnings double that of the new site.

The old site is hosted in the UK, the new site is hosted in Canada

Also, does the name servers of the site affect the geotargeting of AdSense?

2:15 pm on Sep 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



geotargeting works on domain and IP if you host a .com in the states it will be targeted as a US site, if you host a .com in the UK (uk IP) it will be targeted as a UK site, if you host a .co.uk in US/Can it will still be a UK site.

Thats what I have found I moved my .com site from US to UK for that very reason.

2:21 pm on Sep 7, 2005 (gmt 0)

10+ Year Member



AFAIK, geotargeting takes into attention visitor's IP, but not your website's IP location.

Possibly, your new website has, for some reasons, a better ad targeting...

2:30 pm on Sep 7, 2005 (gmt 0)

5+ Year Member



AFAIK, geotargeting takes into attention visitor's IP, but not your website's IP location.

Possibly, your new website has, for some reasons, a better ad targeting...

Yeah as far as I know server location has NO impact on this.

If I am in texas and I visit a site in the UK I can get ads targeted to visitors from Texas/US etc. If I visit a site in New Jersey, I can still get ads targeted to Texas/US etc.

If the server is in China and I visit it, I will still get Ads from Texas/US.

Not even sure why anyone would want ads targeted based on the server location. The relevancy factor to visitors would often be horrible.

2:50 pm on Sep 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Though AdSense may primarily target by the visitor's IP address (and thus location), it is fairly clear that G's search takes into account server location (and probably TLD) too, which may influence who gets to your site to see ads, etc.

For this reason I have my .org site hosted on mirrors in the US and UK to try to avoid any unhelpful bias in the search engines, and am looking to host a replica somewhere in Asia-Pacific too.

Rgds

Damon

PS. AdSense/G may also take into account the visitor's preferred locale, eg en_US vs en_GB.

 

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