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Most if not all webmasters are caring human beings first as well as running websites
Could G think about something along the lines of allowing its adsense publishers to choose a percentage of PSA / charity needs re: the natural disaster to be displayed per day maybe 5% up to 25% for the charities involved .
I do realise that G placed a link in a prominent place on their main page and thank them for that for all the victims , but by allowing something along the lines above the charities would gain major world wide exposure and hopefully gain much needed donations quickly and efficiently
just an idea