Question re: Effectiveness of Adsense on My Site

[sysdomatic]

I thought I would pose this question here and see what kind of a response I received.

I have a financial news site (stocks, bonds, news stories, etc.) that receives about 15,000 - 20,000 pageviews a day, and about 7,000 uniques. I currently have no advertising on the site.

My question is: in terms of earnings per click, is the online financial industry lucrative? Anybody else running a similar site? I know that Adsense has restrictions on what you can say, but I was just wondering if a site like this had the potential to make decent $$$, meaning to me, 150 - 200 US per day.

Thanks.

[loanuniverse]

Yes, the potential is there. You should put up the code.

[TheNige]

You can get some measure of how much you could make by signing up for an adwords account. You can then do esitmated traffic for your keywords and see what it would cost to be in what position for the ads....

Then take those numbers and figure that you will get a slice of the CPC for them...how much? who knows since google doesn't say.

Take that and you could be conservative and estimate that you'd have anywhere between a .05% to 2% click through ratio. This of course is all on the low end and every site will be different.

You can also get rough estimates on what ads cost by searching at Overture.

either way, you'll make some money if you aren't currently running any ads.

[Blue_Fin]

Generally speaking, news sites do not perform especially well if the content is frequently updated because in order to have targeted ads, Google must have crawled the page.

I wouldn't let that discourage you from trying AdSense based on the traffic you indicate. $150-$200/day is a pretty stellar goal. If you currently are not generating any revenue from advertisements, why do you have to do $4,500-$6,000/month to consider it worthwhile?

Do you have other income from your site such as subscriber fees?

[Chicago]

Run your math. The numbers are there and then some, if your ads are displayed wisely.