eCPM is 3 times higher than normal

[cellularnews]

OK, it has only been a few hours since the day switched (by Google UK standards) so I shouldn't read too much into it...

...but just logged onto check Adsense performance for the morning, and nearly fainted.

The eCPM is 3 times higher than normal - and across the entire site, not just one channel (which could have been an aberation).

Wonders if it will settle down later today, and hopes not :)

[Alioc]

Maybe the cellphone sales season is about to open eh? :) What I guess is that it won't go down until the next summer. Hope so for you.

[taps]

Maybe you experienced your first Click dump [google.de].

Start breathing again ;-)

[cellularnews]

Maybe you experienced your first Click dump.

The CTR hasn't changed at all - still hovering around the 2.5% area, so I doubt it is deferred clicks.

It is the earnings per click that have jumped up.

[MyGen]

My eCPM has been steadily rising over the last week or so... hovering around the $7 mark at the moment!

[hyperkik]

Any sign of targeted ads? If your site is getting CPM ads, it should boost your revenues.

[cellularnews]

Nothing that I have noticed - could be geo-targetted to a specific country though.