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Is it ok to use image of hand pointing at AdSense?

   
9:19 am on Aug 26, 2005 (gmt 0)

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Greeings

Is it ok to display a gif inimated image of a hand pointing down to the adsense ads below it? or is that not allowed, just like inviting text is?

sorry for the dumb question.

10:56 am on Aug 26, 2005 (gmt 0)

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Well, it looks like you have already replied to the question in your posting.
11:11 am on Aug 26, 2005 (gmt 0)

WebmasterWorld Senior Member tropical_island is a WebmasterWorld Top Contributor of All Time 10+ Year Member



If you are using it I would suggest you remove it quickly before someone reports you and you end up banned.
11:56 am on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



How would that be against anything in the AdSense TOS?
11:58 am on Aug 26, 2005 (gmt 0)

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Sounds more "Grey" than anything else.

It could be considered as as bringing unnecessary attention to the ads or it could just be an image on the website...

If you Emailed Google im sure they would send out a canned response ie. no.

RJ

11:59 am on Aug 26, 2005 (gmt 0)

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"Calling undue attention to the ads" is against the TOS, and that could be done visually as well as with text, right?

Brett, I guess you asked so that someone would answer explicitly, so that's my take on it.

12:03 pm on Aug 26, 2005 (gmt 0)

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I think Brett was being sarcastic...
12:19 pm on Aug 26, 2005 (gmt 0)

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poor sallam...

There is always that kid who puts his hand in the campfire to see if it is hot. I guess it is a genetic thing.

12:22 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Graphic archive sites often have entire pages of pointing hands. What about the "click here" or "please click link" catagories in graphic archives? I know of atleast 4 that have adsense running. I guess it is ok to trick users within the tos though. Just put the ads in the middle of content, blend them in without modification and people don't realize they are ads. So, trick them, but don't let them know they are being tricked...
12:23 pm on Aug 26, 2005 (gmt 0)

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"Sounds more "Grey" than anything else"

Grey? The color I was thinking of was stoplight red.

12:33 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



You could to dozens upon hundreds of similar things that we have used in other programs for 10 yearsr:

- as simple as putting some flashing text in the same screeen quadrant as the ads.
- put the ads inside a box where you serve flash all around it, but purely related to page content.
- put anything moving around the ads
- make the ads the only static content on the page ;-)

only as limited as your mind and all with any tos if you don't mention or call out ads at all.

2:06 pm on Aug 26, 2005 (gmt 0)

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I guess it is ok to trick users within the tos though. Just put the ads in the middle of content without modification and people don't realize they are ads.

Except for the fact that they are labeled as ads. Are you saying that the AdSense TOS is too lenient? Personally, I place the ad block to one side or the other of the content, but even if you put it in the middle, your visitors would have to be pretty hasty or poor readers not to notice that they were clicking an ad.

2:14 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



> not know

What did that last study show? Less than 30% of the users know they are clicking on Ads?

(I tried finding it, but couldn't) - anyone have the url to that?

2:20 pm on Aug 26, 2005 (gmt 0)

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What did that last study show? Less than 30% of the users know they are clicking on Ads?

(I tried finding it, but couldn't) - anyone have the url to that?


[morevisibility.com...] I think it is this one.
2:35 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Senior Member leosghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



(I tried finding it, but couldn't)

yep ...search engines ain't what they used to be..what did you get Brett?..bunch of "30%" occupancy hotels and some leads to books on amazon about "30%" of the people ..? ;)..

Your thinking seems to have become more lateral and anarchic of late ..HG's influence? ..

2:41 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Thanks Zygoot.

A friend tells me that the one I am looking for was a private commercial study done on website based ads.

3:04 pm on Aug 26, 2005 (gmt 0)

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So, if you have an antimated GIF image of a hand pointing to the "Ads by Google" link (not one of the actual ads following), is it:

--bringing undue attention to the ad (as a whole)?
--alerting the (otherwise clueless) visitor that it is, in fact, an ad?
--in violation of the TOS?
--in agreement with the TOS?
--all of the above? (so that Google can--arbitrarily?--decide whatever it wants to about the situation)

3:10 pm on Aug 26, 2005 (gmt 0)

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i think Brett point is: if you can blend ads to look like they're part of the site (which causes not intentional clicks since some people think they are going to another part of your site), why not images (flashing, moving or otherwise) next to the ads? maybe i am wrong...
3:45 pm on Aug 26, 2005 (gmt 0)

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Maybe, but if a significant percentage of people DON'T realize they are ads, even if you DON'T blend them in, disguise them, emphasize them, or whatever, what's the solution?

As I asked before, is Google being too lenient in the TOS? I asked this of Brett but I'd like to hear other opinions too.

3:45 pm on Aug 26, 2005 (gmt 0)

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Exactly webnob...

I'm not proposing policy, just trying to let the original poster know there are many different options here that aren't so overt.

3:53 pm on Aug 26, 2005 (gmt 0)

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Would a border around my adsense blocks saying "clickonmeforfreemoneyandhotchicks" be against the TOS?
4:34 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month




Incentives
Web pages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as drawing any undue attention to the ads.

Everyone has opinions on this topic but I would suspect a big finger pointing at the ads falls under "drawing any undue attention to the ads" as I snitched on someone with a huge arrow running across the page to point at the ads and Google made them yank it.

Being upfront with Google and getting the word direct from the horse's mouth on the T&Cs is the best way to protect yourself, just email support. I would show Google what you want to do and ask them if it's OK before risking your account.

4:46 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



sallam, not only is what you're thinking of doing against the spirit of the AdSense terms, it commits the cardinal sin that IT DOESN'T WORK!

You can put flashing stars around the ads or make them neon purple, it won't help your click rate. If anything it might go down. All you're doing is giving people a huge visual cue that "ads go here" and that they don't have to pay any attention to that part of the page.

That's why text ads are better in principle and why they work better when they are integrated with (not "disguised as") a site's content. Then people have to actually deal with the ads. They have to scan the text to see if it's important, and maybe they'll see an ad for just the product or service they're looking for.

4:56 pm on Aug 26, 2005 (gmt 0)

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Well put, jomaxx. Overly obvious ads are like the SEP invisibility drive in Hitchhiker's Guide to the Galaxy--SEP stands for Somebody Else's Problem. The drive makes a spacecraft into a hideously kitschy home with pink flamingo. Somebody else's problem, so the mind slides right over it, just as we have learned to do with blinking ads for mortgages or screensavers or the like.
5:06 pm on Aug 26, 2005 (gmt 0)

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That's why text ads are better in principle and why they work better when they are integrated with (not "disguised as") a site's content.

Yes. And that's why less than 30% of users are aware they are clicking on an ad.
If you draw attention to an ad, it seems indeed less chance for it to be clicked, because they see it as an - ad.

5:08 pm on Aug 26, 2005 (gmt 0)

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If you draw attention to an ad.. to get clicks you will get a warning or a ban

DaveN

5:42 pm on Aug 26, 2005 (gmt 0)

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a) He is just being sarcastic

We should all remember that Webmaster World members come from many different cultures from all over the world. For many, English is (obviously) not their native language.

Be careful when you use sarcasm (not saying that Brett is being sarcastic), and maybe be careful about your use of humor, too. You might find something funny, while the member from Elbonia might take offense. What to you may be obviously sarcastic may not be so obvious to the member from Lower Slobovia.

Advice from someone who has spent years living abroad, "gone native," who married a foreigner, and who has to deal with these issues often.

Just a thought.

5:55 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



There are alot of other things you can do with ads.
I think one thing to remember is that the AdSense program is primarily made up of new publishers that were not around for the first three waves of net advertising. When looking at ads with the back drop of hundreds of millions of ads served through Burst, Flycast, l90, and classic DoubleClick experiences - the AdSense program looks entirely different. To the new site owners where Adsense is their first and only expereience. There is a great deal more history here than the last year plus.

With the backdrop of experience there are a ton of things you can do within the program guidlines to remain compliant.

What if the finger were to point the other way on the screen, but flow to the right (left pointing hand, but moves to the right) - that certainly wouldn't violate the tos, but may increase ctr. Only a dueling page test could tell.

You TOS wielders want to do something other than try to beat people over the head and scare them out of the program with the TOS? Then write a good article on how to do quality tests on adsense ctr and ecpm rates.

6:53 pm on Aug 26, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Then write a good article on how to do quality tests on adsense ctr and ecpm rates.

That is exactly what my power point presentation was in New Orleans.

7:01 pm on Aug 26, 2005 (gmt 0)

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You TOS wielders want to do something other than try to beat people over the head and scare them out of the program with the TOS?

Well, I'm not trying to do any such thing. A significant number of threads do seem to be started by people who aren't familiar with the AdSense TOS, or are looking for guidance as to where the boundaries lie on certain issues. I think it's reasonable to respond to such posts with a reference to the TOS, a quotation from it, or an opinion based on experience. They can then use that advice to keep their site in compliance or bring it into compliance if it's not. That's not scaring them out of the program.

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