Understanding the difference between AdWords $$ and AdSense $$

[tama]

I've got some keyword phrases I target in AdSense as it fits the scope of my site. When I run a check of keyword phrases in AdWords, one of the words in the phrase automatically kicks the CPC up to over $40, no matter what the phrase is. The AdSense ads back at my page all display this same keyword, yet I'm getting a ridiculous .06 CPC via AdSense. What am I missing here. Why is my AdSense CPC so low? I realize advertisers pay less for the content network but .06 is pretty bad.

[anton23]

Your adsense income also depends on other factor as where the user is geographically located (NY is worthier than Africa), what page he comes from, and probably on how long he stay in a site.

[photo200]

Hi Tama.

I was checking the same while ago.

Dissapointed, tired and annoyed by all mysteries over adesense program.

We want "I dont want clicks lover than 10 cents" button in our Adsense account manager

[Maxima]

The same keywords have different cost in different adwords accounts depending on relevancy and other factors.

(I got this info from the adwords forums)

[anton23]

well, what do they mean by 'other factors'? Weather? Stock market? Elections?

[abbeyvet]

When I run a check of keyword phrases in AdWords, one of the words in the phrase automatically kicks the CPC up to over $40, no matter what the phrase is.

Even if it is a content only campaign?

[m0nty]

There are voluminous threads over in the AdSense forum about how to influence the new "quality score" which determines minimum CPC. In that $40 example, that word must be set somewhere within the Google system as being a CTR-killer, i.e. if that keyword is in a particular AdWords ad group in conjunction with certain other keywords or in conjunction with the particular wording of the ad text, historical data shows that that campaign fails miserably and gets no clicks. That's why you have to pay more as an advertiser.

That's how I think it works, anyway...

[The_Ralph]

$40? That's high even with the recent AdWords changes. I'd suspect that for words like that, there aren't many advertisers and there are lots of publishers.

There's another thread here that says publishers receive 70% on average. Who knows?

[tama]

mOnty, very interesting stuff. In my best Ed McMahon - "I did not know that!"

The_Ralph, that is pretty high. I didn't set out to make a site about a high paying kw like mesotholiomia, it just happened.

I went back and checked the cost on AdWords again, and now it's around $21 CPC. Once again I'm baffled by Google. How is an advertiser supposed to come up with a decent campaign when the CPC fluctuates so widely from day-to-day?

[Dantol]

I think that geographycally, US and Canada pay the best.
American and Canadian economy is so intertwined that one could harly exist without the other.

[2fast]

I think that geographycally, US and Canada pay the best.
American and Canadian economy is so intertwined that one could harly exist without the other.

You are wrong Dantol..!
Japan pays the most...Their Adwords minimum bid is also high...
I know that because I have sevaral Japanese and English sites.

[anton23]

>>>Dantol: I think that geographycally, US and Canada pay the best.
American and Canadian economy is so intertwined that one could harly exist without the other

Well, Dantol, I would say "American and Canadian economy is so intertwined that THE SECOND could harly exist without the FIRST".

Sorry for the correction...