Welcome to WebmasterWorld Guest from 188.8.131.52
I've had pretty good results in terms of ad targeting - however, clickthrough rates are low, for reasons mentioned above. I'm not worried though, as it's a hobby site, and even the minimal number of clicks I get will pay for the hosting and some new toys.
I've been quite encouraged by users reactions to the ads - I asked what they thought, and reponses ranged from 'I just ignore them' to 'I like them, they're really useful'. This has me considering moving them to the top, but also giving regulars the option to turn off ads.
One concern I do have is that sometimes users comment on ads in their posts - 'Hey look, we're already getting ads about XXXXXX on here, isn't that clever.' was one. Stuff like that might increase clicks and result in an email from the big G. However, I suspect that my figures are so low it might just get passed off as random fluctuation.