Forum Moderators: martinibuster
I have a spot on the site that can accomodate anything from horizontal AdLinks up to a leaderboard format, so I set the pages to randomize which type of ad format gets displayed. No Google code was altered, it just randomizes which block of ad code gets output when the page is rendered. Right now it is displaying one of the following: blended leaderboard, blended banner, horizontal AdLinks, or a "pseudo-leaderboard" consisting of a blended half-banner, a non-blended half-banner, and a blended banner in a horizontal row.
The idea is to try and alleviate ad blindness by changing up the format from page to page. My click through rate on the site is pretty poor (less than 1% on average) with 1,000 - 2,000 ad impressions daily (depending on the day). I figure that anything could be a potential help.
If it fails miserably I'll remove it and go back to my previous "best method" (AdLinks above the fold and a footer banner), but for now the experiment is on.
I regularly rotate page/ad layout and randomise somewhat within that layout, though not enough to make vistors sea-sick I hope...
I seems at least not to have hurt all the important numbers such as eCPM and the bottom line. I think that it helps to avoid ad-blindness.
Rgds
Damon
PS. But then, I'm a random-number junkie! Intel's labs seemed to be making heavy (though somewhat inept) use of one of my public random sources recently!
