Forum Moderators: martinibuster
In case, the background is white, the "Ads by Google" cannot be seen at all because it also carries the same font color. In case of very light blue or a light shade of any color, you can see the "Ads by Google" if you look deeply, but it is not very clearly visible because of its white font color.
Since I have white background for the ads on one of my site, the "Ads by Google" looks missing. What must I do?
My code looks as follows:
<script type="text/javascript"><!--
google_ad_client = "xxxx";
google_ad_width = 120;
google_ad_height = 600;
google_ad_format = "120x600_as";
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "0000FF";
google_color_url = "008000";
google_color_text = "000000";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
You could try a variation with this code and you will notice what I mean.
Cornwall is right though, it generally toggles between black and white, depending on what the border color is (google_color_border = "FFFFFF"; )
Is this something you see just with already-published code?
The "Ads by Google" link is missing, AND the URL's of the ad's are now SHOWING...
I had the URL of the ad's removed, (so only the link and description of the ad showed...) and now they're back and showing...
Liked that we had the option if we wanted to show the URL of the ad or not, think it helped click thru rate without it...
Wonder what will happen to CTR's now!
I had the URL of the ad's removed, (so only the link and description of the ad showed...) and now they're back and showing...
The terms were changed on 1st October to require the URL to be visible, so maybe they're tweaking things to enforce that.
On my sites the existing code is now showing "Ads by Google" in white (on my white background, so hard to see) but the URL color (light blue, for me) is unchanged.
I've got a light-tan border that blends into the background of a site, and since the ads have a different page element isolating them on the page, I had the border set to match the background. Now not only does the border blend in, but the "Ads by Google" does as well.
As it is still continuing I changed my colors last night to keep within the terms (apart from one page to demonstrate the problem) but as that's having quite a further impact on CTR I'll probably have to change it back. Would be nice to know if they have any plans to fix it.
BTW, without "Ads by Google" there was no increase in CTR - more like a 20% drop for three days - so the branding probably does help clicks noticably, at least when the ads are blended into the site like mine were.
I dont think ads by google help me a bit on my sites
but it said ad text and urls must be visible.... and they are...'ads by google' is neither an ad nor a url...
You're right, I hadn't noticed we don't have to make "Ads by Google" visible. I'll change it back as having a contrasting border is killing CTR even more than having "Ads by Google" invisible.
I'm logging into my account, I'm creating the code with the generator, I am using colors that don't violate tos, I see the sample ad they give me with the black 'ads by google' link, I take the code they generate, I do not alter the code as per tos, I paste it on my site, and it appears differently than how they illustrated it would appear... in other words, not my fault.
I hadn't noticed we don't have to make "Ads by Google" visible
This was never addressed in their terms etc because this was never something that webmasters could turn on/off at will. It was an automatic toggle where it would switch between black or white depending on how dark or light the border was.
Google can't be too overly concerned about it, or I am sure there would have been a fix by now. And the Premium publishers do not have "Ads by Google" on their AdSense. So perhaps they are doing a trial run and seeing what the differences are depending on if the Google name is there or not.
I suspect it will quietly turn back on at some point, or it will be released AdSense-wide as a feature that publishers can turn on or off.
At the beginning, it was very much a branding thing, people knew the Google name, and wanted to learn more about these ads, and how to sign up for them. Now, it is not nearly as important to get the Google name out there on these ads as it was at the beginning of the AdSense launch for non-Premium publishers.
Google can't be too overly concerned about it, or I am sure there would have been a fix by now.
True Jenstar, maybe they are taking the opportunity to see what effect it has (negative so far for my sites).
Doesn't look like it was intentional in the first place though (otherwise the preview would work, and it would affect dark colours also). Seems to be side effect of forcing the urls to be visible.