Was it only me with a strange Thursday?

Unusually low clicks...

[OptiRex]

A rock solid site, some would say boringly predictable, until yesterday when clicks nearly dropped to weekend levels, that is a 20% reduction on a weekday, which obviously means CTR and eCPM were immediately reduced and easily the lowest in nigh on two months.

EPC as normal
Page impressions normal
Traffic logs normal

Was this just a one-off day for me or did anyone else see such a day?

Please, no postings saying "don't judge by one day alone" etc. since I need to comprehend whether any new ad targeting etc. is affecting my sites.

[OptiRex]

One significant change which is appearing at the moment is a definite EPC reduction with AdLinks by an average of 15%. Our leaderboards are holding exactly the same EPC.

Are the 1/2/3/4 Leaderboard formats generating more interest? It would appear so...the month end analysis will be interesting once the new "dip" has been smoothed out.

DamonHD - I think most of my industry's spent up by then!

[spaceylacie]

Over in the Adwords forum they are talking about the change being good for big sites and bad for the little guy.

They might be right because on my main site it's one ad taking over a large percentage of the units(taking up entire units). I estimate that this site is paying about $2000 a month for ads, not to mention whatever other sites and search results they are advertising on.

This past weekend was the best ever on record for me.