How long untill your site is targeted with new ads?

How does a site appear in the radars of adword for targeting?

[Erku]

Let's say you have a good content site but you are new to Adsense.

How long does it take untill your site is seen by individual adword advertisers to be site targeted.

If there are any Adword users, can you please explain how does a site appear on the top of the list of sites? By traffic? By efficiency? By Content quality?

Thank you.

[lammert]

When an advertiser creates a site targeted campaign in AdWords, he has the possibility to selects sites based on keywords. If the advertiser enters the word "widget", the AdWords wizard will automatically create a list of sites that are related to widget. For each site the approx. number of pageviews per day is shown. The advertiser can then select those sites that best match his interest. Besides the number of pageviews there is no other information displayed about the site (like average CTR, etc).

So it is not necessary that the advertiser already knows the sites. The AdWords wizard will help them in this process. As soon as Mediabot has visited your site and determined which keywords are relevant to your site, your site may be present in this pick list.

[Erku]

lammert,

Thank you very much. That means the more traffic you have the better chances to be seen by advertisers for targeting? And therefore, you one can increase the revenues?

If an advertiser targets a site, what that really means is higher eCPM for publisher?

Thank you.

[lammert]

That means the more traffic you have the better chances to be seen by advertisers for targeting?

Depends on the advertiser. I have tried in my AdWords account some of the keywords which are specific for my niche and it appears that the sites with less pageviews are more on-topic. The sites with a large number of pageviews are often forums, portals etc, where a lot of different subjects are present. So it could be that some advertisers prefer the smaller publishers to get better targeted traffic.

AdSense claims, that site targeted CPM ads should give you at least the same eCPM as PPC ads. But some threads on this forum suggest that it is not the case for all publishers and some asked Google to turn of advertising because the results were terrible.

One thing you could do is have different sizes of ad blocks on one page. Many of the site target ads are image ads, and Google only allows image ads in ad blocks of specific sizes. So you can benefit of both worlds of you have one ad block which accepts image ads, and the other to accept only text ads. I have good results with a 336x280 block for the AdSense PPC ads on a highly visible place, and a 480x60 banner for the CPM ads on a less visible position. The large rectangle catches the clicks from interested visitors and the 480x60 banner generates continues income, regardless of clicks.

Note: disableing blocks for image ads doesn't work in all cases, because there are also text based CPM ads, which will be displayed in all available ad blocks.

[Erku]

Thanks again lamert.