What is the difference b/w ...?

[vbPoetess]

What is the difference between "max CPC" which we specify in adwords and the "Average CPC" which Google specifies ...?
And how Google specify Average CPC ..?
Thank You.

[FromRocky]

This question should be addressed to the AdWords forum.

Max. CPC = The maximum cost which you're willing to pay for each click for a particular keyword.

Average CPC = Total of the actual CPC (you actual paid) over number of clicks you got during a certain period.

[vbPoetess]

oh i thought to post in Adwords forum.
my bad.