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So finally I decided something was up and checked my keyword out on the Google news search and there it was. MSN had just done a big article on a subject I have one of the few pages about. So I cut down my bids since traffic was coming in nicely without the Adwords.
Now I am looking at some substantial profits from a single article.
This is almost as good as the time I got a call from the producers of the Rikki Lake show because they needed someone to debate some crackpot.