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A few things we noticed over the last 4 days
- A large increase in psa ads across all sites
- Leaderboards dropping to 1 ad which is just aweful looking, so bad looking infact we have had several emails on the subject from users already.
- A large increase in Ebay Amazon filler junk
However, whilst I did see a rise in earnings up until Sunday, Monday and Tuesday are back to normal. I think Google has spent all the advertisers budgets in a few short days.
I have to say that I agree with one of the posters in another thread on the topic that Google should test new ideas on a select group of publishers rather than just roll it out to all. I'm sure it's taken a lot of advertisers aback, and I'm sure there a lot of hacked off advertisers and publishers about.
Maybe it will settle down at some point. Maybe we will get the choice to opt out of it.
Others? You guys seeing improvement yet?
I would say the opposite. I've posted recently on this in another thread, don't know if it got approved. When we got dumped to SERP #100+ for 2 months during the bourbon update, our traffic went down about 40% with most of the remainder coming from Y!/MSN, and our CPM shot up 150% (primarily due to a higher PPC) over a period of 3-4 weeks and stayed there! On the VERY SAME DAY that we got added back into our old positions on G our CPM plumeted by about 30-40% and hasn't recovered! YOU figure it out. Think about it, by serving better ads to pages which get theior traffic from Y! they are drawing more traffic that came from other search engines, while figuring they already HAD the ones coming from G. HOW they could do it is out of my realm.
As far as the latest changes, has anyone noticed some recently odd stats when comparing the "page" results to the "individual ad units". It almost seems like they have changed the way they are counting them, or maybe it has something to do with us adding more Adlinks a while back. Basically on Aug 12, our PAGE CPM and CTR dropped nearly 50% across the board while our individual ad units CPM stayed almost exactly the same or rose slightly. This would be reasonable if, say we halved the number of ad units on every page, but absolutely nothing changed on our site during this time. We HAD added adlinks to some high traffic pages a couple weeks earlier, and they have finally started showing decent results, how are adlinks ads counted if people play in them a lot?
We are also seeing a lot more blank units and units with 1 or 2 ads instead of 4 apparently due to this optimization stuff. Earnings meanwhile have hit two new alltime daily highs in the last week. Is it possible that when they play around with the optimized, less than full ad blocks, that they are say not counting empty blocks at all, and only counting 1/2 for partial blocks on one report, but maybe not the other? I'm going to try and compare actual log results to ads and see what I can determine. Something strange appears to be going on.