epcm through the roof sine YPN notice

Competition is a good thing

[Powdork]

Has anyone else noticed a remakably improved EPCM since Yahoo announced the official start of its network on 8/3. Mine is 40% higher. It could also be due to the limited ads showing increasing earnings per click. Of course there could be a reason for the timing of that too. What do you feel?

[2fast]

Is this the reason?

[webmasterworld.com...]

[jenkers]

I've noticed a similar increase (albeit smaller) but it coincides more with the announcement of the on-the-fly advert generation on 040805. Happy for it to be either (or any) reason though ;).

[lammert]

One reason might be that in your niche one or more large publishers were accepted in the YPN beta which leaves more high paying Google ads for your site.

In my niche eCPM is stable, no 40% increase :(