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AdSense click-through rate

How is it calculated?

     
3:25 pm on Jul 3, 2003 (gmt 0)

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I'm trying to figure out what Google's AdSense click-through rate really means.

Does each adword count as an impression, or is it the group of adwords that are displayed on a page that count as one impression?

4:00 pm on July 3, 2003 (gmt 0)

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Comparing my pageviews (in my own stats) to my Adsense impressions, I would say that each group of adwords is one impression.

Maybe someone else can confirm this (or say otherwise).

Beth

4:09 pm on July 3, 2003 (gmt 0)

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>each group of adwords is one impression

That seems right, comparing log stats to adword reports.