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Things I've done to increase Adsense earnings long term.

         

david_uk

6:56 am on Aug 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



About 18 months ago I made my first change that prompted an increase in earnings. I had a right aligned skyscraper, and following advice here I tried a large rectangle central to the page. Earnings doubled, and remained high. I started to see some days when my epc was really silly.

Then came smartpricing, and like most webmasters I saw a drop. This slide continued for a couple of months, but I made one further major change that arrested the fall, and has turned the trend line on the chart in a positive upward direction. This change was over a month ago.

The change was to add any scraper sites and made for adsense sites that I saw on the site to the block list. My list isn't large - probably 30 sites, but it's enough to ensure I have well targetted ads the vast majority of the time.

The initial result of this change was to have the clicks/ctr drop by half. However, the epc was over double. The result was a 20% increase in earnings.

The longer term effect on seeing only relevant, quality adverts on the site is that smartpricing *seems* to have upped my site in it's rankings of providors of quality traffic that converts, hence I'm seeing a further increase in epc.

I know that some will say that the changes are probably due to external factors. I've been with adsense since Jan '04 so I am aware that what you earn often has no elation to what you do, and the externals are beyond your control. However, the externals cause short term blips - not sustained improvement.

david_uk

11:55 am on Aug 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When it comes to blocking ebay, the actual url that the ad gives is a huge great long thing relating to the affiliate. I want to get rid of the ebay all together, Will putting ebay.con or ebay.con.uk actually stop the ads as it is not the real url

Yes - but it takes at least 4 hours to take effect. I block ebay.com and ebay.co.uk

From the Google help section:-

The following rules apply to the competitive ad filter:
Entering example.com will block ads to example.com and example.com/sub
Entering example.com will also block ads to www.example.com and forums.example.com
www.example.com will block ads to www.example.com but not to forums.example.com or example.com
example.com/sub will not block ads to example.com/products or example.com/sub/index.html

Sense_able

2:05 pm on Aug 7, 2005 (gmt 0)

10+ Year Member



Yes - but it takes at least 4 hours to take effect. I block ebay.com and ebay.co.uk

Thank you david_uk

Erku

11:26 pm on Aug 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hello guys,

When you block example.com does it also block the UK or other sites of the same example.com? Or it is not clear?

Also is it possible to list all the scrapper sites so we can all learn or it is not allowed?

Thank you.

seunosewa

12:39 am on Aug 8, 2005 (gmt 0)

10+ Year Member



Earinings low today; I'm beginning to get nervous. I have just discovered additional "scrapper" sites (with _very compelling, relevant _titles) for my list and it seems as if there are no ads left.

The genuine ads (not scraper) that google is pulling based on my site's theme (country_name) are very few and not profitable. Please, o please, do tell me it'll get better by Monday! I am so close to scraping my entire ad filtering list!

seunosewa

1:34 am on Aug 8, 2005 (gmt 0)

10+ Year Member



Does this count as a low-quality site:
An adsense-supported "dating site". The ad links to a page with a block of ads and a tiny "sign up" link!
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