Adsense languages

Forum Moderators: martinibuster

Message Too Old, No Replies

Adsense languages

English and Dutch sites

xxxxxpp

10:58 pm on Aug 2, 2005 (gmt 0)

I have several english languaged sites. Now I'm thinking about starting a new one, but in dutch this time.
Is there anything special I have to do in order to have dutch-language ads showing in the new site instead of english-languaged like on my other sites? Or will adsense detect automatically it's a dutch site so I don't have to do anything special in my adsense account or with my ad code?

lammert

11:06 pm on Aug 2, 2005 (gmt 0)

Adsense will automatically detect the language of both the site and the visitor location and search the best fitting and best paying ads. Depending on your site topic there might be a mix of Dutch and English ads if there is not a large inventory of Dutch ads.

A recent thread about this issue: [webmasterworld.com...]

Just to be sure, you might want to start each page with <html lang="nl"> to define the language.

xxxxxpp

11:15 pm on Aug 2, 2005 (gmt 0)

thank you. exactly the explanation I needed. :)
I will make sure to include the html tag to be absolutly sure.

arrowman

3:02 am on Aug 3, 2005 (gmt 0)

A similar question was asked in today's webinar. The answer was that Adsense-bot looks at the actual content, and at the visitor's location (geo-targetting).

I have mixed Dutch and English content and indeed I see English ads on pages with mostly English content and Dutch ads on pages where Dutch content dominates.

IIRC, the HTTP language header is preferred over HTML meta tags and attributes.

My server sends 'nl' (Dutch) in the language header and like I said, Adsense still shows English ads on pages with predominantly English content (and that's when I'm surfing with an IP that's undoubtedly geo-targetted to the Netherlands). So it seems content is more important than headers and geo-targetting.