Link Unit question

What is an impression for Link Units?

[travelin cat]

Can anyone explain what Google considers an impression in regards to link units?

Is it when a visitor views the initial ads on a page or when the viewer clicks on the ad and then goes to the links that eventually generate income?

Thanks...

[OptiRex]

when the viewer clicks on the ad and then goes to the links that eventually generate income?

Correct otherwise we'd be clicking on our own ads.

[travelin cat]

Optirex,

Thanks, but I was referring to impressions, not clicks.... unless of course that is the case, which was my original question....

[icedowl]

The way I understand it is that there is an impression made when the adlink unit is viewed on the page, and if the visitor clicks on one of the links then a second impression is made by viewing the page of ads.

[2fast]

Hi everyone,

Once I was on a competitor's website and I accidentally clicked one of their AdLinks.
They have nicely customized the colors and formatted perfectly for the site. Because of that I didn't noticed that it was an Ad. I was so disappointed. :)

So.....NOW MY QUESTION IS;
After clicking the AdLinks Ad, I was taken into a Google's Ads Page where 6 or more descriptive ads were listed.

Do that competitor receives money for my click that took me to that Google's Ads Page or I had to click one of the Ads in that Google's Ads Page for him to earn money?
Otherwise, is the first click counted as an "impression" and only if I had clicked one of the Ads on the Google's Ads Page counted as a "click"?

Please somebody clarify this to me. Thank you.

[david_uk]

I really can't see that going to the page that displays the list of ads would count as a click. At that point no advertisers ad has been clicked on.