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Spotted corp.yahoo running ad tests on my site - dump Google soon?

DROP Google AdfSense in favor of Yahoo's contextual ad program

         

alwaysthinking

6:40 pm on Jul 28, 2005 (gmt 0)

10+ Year Member



Hey everyone:

I NEVER thought I'd be offering this thought up for public discussion, but OHHHHHH how a few hours on the Net can change things!

I just notice in my visitor log records "lccmtools.corp.yahoo" performing what appears to be test ads on the front page of one of my web sites. Up until early this morning when Google deleted my entire primary web site, this secondary web site was just "chum bait" for the other search engines - mainly MSN and Yahoo. The AdSense ads on the site didn't perform nearly as well as when visitors from Google clicked on ads on my former primary web site.

However, now that my "primary" site has been deleted by Google, it get relatively low traffic and my once "secondary" web site now seems to have become my "new primary" web site, at least as far as visitor traffic from the search engines.

My question is, what do I do now? As it seems that Yahoo is about to deploy THEIR contextual ad program and it seems that they will be accepting me into their program (I TOLD everyone in my posting on the other thread today that my site is in an IMPORTANT sector and has a LOT of people interested in the information from all over the world), do I keep Google AdSense on my "new secondary" web site and just switch to Yahoo's ads on my site that has good web presense in Yahoo/MSN... or do I completely DROP Google AdfSense in favor of Yahoo's contextual ad program, as Google has completely dropped my "former primary" web site from its SERPs?

I tend to think one must go where the money is... and it appears that my earning potential should be MUCH HIGHER now with Yahoo (once deployed), simply because it get much more traffic now.

The search engine wars are HEATING UP and it looks like Google might take a BIG revenue hit if a lot of web masters dump their program in favor of Yahoos. Google REALLY should be treating quality content producers like myself & others better... or they will lose their market share very rapidly as all the disgruntled publishers move en masse to Yahoo!

hunderdown

6:46 pm on Jul 28, 2005 (gmt 0)



Sounds like a win-win to me. Those who stay with Google win because there's more competition for ad space, and you win because Yahoo pays you more.

If you go for it, please report back.

alika

6:52 pm on Jul 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just curious -- how do you know Yahoo is testing ads on the homepage of your site? Did they give you a code to put on your homepage? Or is it simply one of the referrers showing in your logs, which doesn't necessarily mean that Yahoo already has a competing program with Adsense?

alwaysthinking

7:12 pm on Jul 28, 2005 (gmt 0)

10+ Year Member



I'm "reading into" the referral link that I see in my logs:

[lccmtools.corp.yahoo.com...]
p%3A%2F%2FwwWebmasterWorldebsitename.com&showads=SubmitQuery

(I guess the BB script substituted "mywebsitename" with "WebmasterWorldebsitename" ... but I think you get the drift)

Notice the "cstest" and "&showads"

What else could it be? Naturally I couldn't connect to anything when I attempted to access the link in my browser... It must be on their internal secure network... my guess.

EVOrange

7:19 pm on Jul 28, 2005 (gmt 0)

10+ Year Member



But how could they possibly be testing ads on your site if they did not give you code to put on?

Not doubting, just trying to understand.

EVO

alwaysthinking

7:37 pm on Jul 28, 2005 (gmt 0)

10+ Year Member



Well firstly, Google, Yahoo & MSN employees (among many others "VIPs" and "regular folks" like you or I) visit my site(s) periodically just to glean any new information that I may have added (my guess). So I know what a normal, regualr visit from their corporate networks looks like, as opposed to their search bots or an end user searching from the search engines.

A while back, like many others I suppose, I signed up for Yahoo! news updates on their contextual ad program, and provided my "former secondary" web site as the domain name for the purpose of possibly applying for Yahoo's contextual ad program. I supplied Yahoo with this particular domain because it does rather well in Yahoo for relevant keyphrase searches, but has AdSense on the pages at the moment. Everone must keep their options open on the Net, as I just found out early this morning (before I saw Yahoo's test) that things can change dramatically overnight without any apparent reason or cause of one's own doings (at least that I am aware of)

So that would be how Yahoo would know to run their tests on that domain's front page, if indeed that is what they are doing. Other than that, like I said, I'm reading into the link I see in my logs... pieces of text like "tool,corp.yahoo,test, & showads" ... what the HECK else could it be?

I suppose they could have the page somehow framed like Ask Jeeves does, and their test script might produce whatever appropriate test ads they may have.

[edited by: alwaysthinking at 7:39 pm (utc) on July 28, 2005]

alika

7:38 pm on Jul 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I wouldn't get too excited about it. It only shows that Yahoo MAY be testing a similar program and choosing sites (possibly random) to test what ads may be showing. Afterall, the rumor that they may launch a competing program has been going around for months, if not years. Yet it still is a waiting game. Of course, it is to be expected that these competitors are testing something somewhere.

It doesn't mean a thing -- as of now. If they actually gave you a code to test their program for yourself, now THAT's a different story.

If it were me, I'd cross the bridge when I get there. But I'll always keep my options open for better ways to maximize revenues. In the meantime, I'll work hard on my site and try to make Adsense work better on it because it is the only option I am using right now.

BTW - I think many of us share the belief that we are in an IMPORTANT sector and that our sites are important :o)

nuthin

1:59 am on Jul 29, 2005 (gmt 0)

10+ Year Member Top Contributors Of The Month



Yahoo! have had a inhouse contextual advertising program running for ages now.

You will notice all geocities web sites display contextual advertising for Yahoo! PPC customers.

whether or not it's at a point where they are satisfied that they can deliver relevant targeted ads on public web sites is another story.

alot of times when visiting geocities websites, i notice i will have to refresh the page to get there ads to display similarly related sites

i'm sure there public release of there program will not be too far away though.

when it does arrive, of course i wouldnt mind testing it out to see what rates they pay.

- nuthin.

incrediBILL

2:10 am on Jul 29, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



SES in San Jose next month would be a good place to announce it

alwaysthinking

4:52 am on Jul 29, 2005 (gmt 0)

10+ Year Member



incrediBILL - SES in San Jose next month would be a good place to announce it

INCREDIBLE call incrediBILL!

Search Engine Marketing & Optimization
Returns to San Jose August 8th-11th 2005

That would be a perfect time & place for Yahoo to make an announcement about the much anticipated implementation of their contextual ad program for small web site publishers.

Perhaps that is why Google is deleting many hitherto, longstanding authoritative web sites. I was just beginning to feel human again, having worked my way out of the depths of technocratic poverty (good thing our government wants to train more people for the diminishing amount of domestic USA tech jobs because of the outsourcing to cheaper foreign labor markets), in one push of the delete button threw me back into "pinching pennies mode," otherwise I might have traveled to the Valley and spent some money in their local economy. But alas, I won't be helping the faltering economy forward with un-necessary travel... at least I was wise enough not to over stretch my credit & buy more home than IO should realistically be able to afford...

What's that hissssssssssssssssing sound?!?

That's the real estate bubble deflating... (hopefully not bursting).... What happens now that Average Joe & Jane American citizen's credit is tapped out and they can't buy any more of the frivolous products that poor nations have been marketing to us as a savior for their local economies & working class? (the middle class America's credit has been finacing the entire global economic "boom" the past several years... Didn't you all enjoy the prosperity>>>>!

I don't know... nor do any of the talking head pundits really know... so we all need to hold on to our hats... because I see trouble a brewing...

My new house is paid off (after 3 generations of working class toil, the sum total of our collective endeavors is wrapped into this house, which only became possible because of the record-breaking real estate appreciation in Vegas the past three years (and knowing when to fold them cards)... Cashed in my RE chips in Vegas & got the heck out and moved to a sensibly priced real estate market - Houston TX. I have a nice new home paid off... money in the bank.... and barbeque smoking. Texas barbeque consists of beef brisket... one of the toughest (but cheap) cuts of meat there is, unless you cook it correctly - "low & slow"

So I will survive the coming global calamity (unless it is even worse than I foresee).... Unlike Google I'm offering you'all (I'm Texan now - HA!) a "heads-up"... you wouldn't believe some of the desperate searches I've seen government officials making lately.

Google AdSense per search... shrinking to nil... Seeing firsthand government officials frantically searching for answers to their economic woes and inevitably landing on one of my informative pages (so I can witness their panic)....PRICELESS!

Sometimes I feel like the "Eyes of Nostradamus" ... studying my visitor logs, "all your ways are know to me...."

Now I can go back to sleep (HA!)