Forum Moderators: martinibuster
Typically I always have half of my AdSense earnings for the day by noon, but in July it's been sliding until late afternoon then 6pm-12pm PST suddenly speeds up and the cash rolls in. Before this month the 6pm-12pm PST time slot was SLOOOOW, but it's been a complete reversal in July and the only thing I can attribute this change to is SUMMER.
Now the weekends are worse than anything as the days are just pitiful but people seem to catch up on their clicking when they get home at night. It was so bad last weekend I couldn't even watch the stats during the day, had to self-medicate with some liquid tranquilizer on ice.
Anyone else seeing this trend?
My assumption is that it has something to do with auditing, not the actual time that the click are occuring, but I could easily be wrong.
Of course, the only thing that really counts is what is showing at the end of the day...
However, compared to June my server stats do show a surge in evening usage in July.
I think people are just outside during the nice summer day and not all of them super nerds like me with a laptop on the patio.
As for the daily trends - I can't really say that I have noticed an huge upturn in 6-12 PM revenue. I have kept many notes on hourly revenue trends over the last two weeks and I have generally been receiving approximately 50% of my revenue by noon PDT. I have certainly not been receiving a revenue rush in the evenings. I will say, however, that I received a somewhat larger than normal amount of revenue on both Sunday and Monday night between 9-12 midnight PDT. I have no idea as to why.
As for the weekend trends - both Saturday and Sunday were unusually poor in revenue terms. Revenue absolutely died on Saturday after 12 noon PDT. It was my worst day in some time. Sunday was a little bit better with revenue being more evenly spread out during the day. EPC on the weekend was unimpressive to say the least. However, the two weekends prior to this past one were actually very good with a relatively high average EPC. I anticipate that weekends will now be poor until early September.
As for the seasonal trends - in the five year history of my website, I have always found mid July to end August to be "relatively" the worst period of the year. Of course, I depend on the white collar and educational crowd which tends to be in a down mode during this period. I also have a lot of European traffic, and much of Europe is in virtual shut down mode (in a business and educational sense) in August. I always receive a noticeable bump upwards in traffic in early September. I am too new to Adsense to know how this will impact on advertising revenue, but I guess I will be finding out about it very shortly.
As for Google updating their statistics - it seems that the updating has been going along very smoothly over the last few days. Every time I log in, the stats seem to be updated. Also the impressions in the Adsense report always seem to roughly correlate with my logs. Consequently, I can't really see a problem there - at least in recent days.
