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I run a site that is essentially a very specialised search engine / directory. The subject matter is (e.g.) WidgetsAA - WidgetsZZ, with (optional) Types01-Type99. So the home page is very generic, and I fully understand how to manage it. However "results" pages can in theory be any combination, or multiples of Widgets and Types, although many never occur. Problem: How do I assist Google in supplying more specifically targetted ads for those pages, for everyone's benefit? The url for such a results page is typically:
The content of such a page has the required specific keywords. But Google would never normally spider it, because there is no static link to it. If I had a "subset" static page "www.domain.com/res/asp?a=WidgetST,o=Type22", would Google match this, and use keywords from it to select the ads?
10. Can I display ads on search results pages?
Currently, Google AdSense only offers Content-Targeted AdWords ads that we don't allow to be placed on search results pages.
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Thanks for the response Blue_Fin, but I genuinely did / do not consider that that paragraph applies. The examples given are very generic high-end search portals. I essentially have a database of content (that I maintain and own), with a front-end that allows users to access that content efficiently (i.e. it is my content that are on the "results" pages). Maybe I should not have used the term "search results" in my post? In no way am I even functionally competitive with Google, let alone business-wise, and doing as I propose is surely beneficial to Google and Advertisers, as well as myself?
If your directory type site had a say DMOZ like distribution of static pages, the there would be no problem putting the codes in those pages. I think that it will still be impossible to get targeted ads on the search results. To illustrate:
It is ok to put ads in pages such as:
and so on...
Putting google ads on pages such as:
will most likely get you PSA ads.
In my case, you're probably going to get the same or similar content each time you bring up a particular URL like that, though, and there are links to "pages" in that format so Google does have something to spider.
I have a sort of directory page that self-generates when someone hits the site map and it pulls links to all the various categories and items.
wrinkly, if you can get to these pages without a search (e.g. by browsing through categories and/or types), then I think Adsense would be okay on those pages. For mine, you can browse categories and types as I mentioned above, but you can also search. I have explicitely told the script not to show AdSense stuff if the user gets the page by searching, though.
I would actually suggest that maybe it would be good if you wrote some code that's something like:
And put a link to that on your site. Make the code generate a list of all widgets and types to give Google the opportunity to spider it, as well as giving users the opportunity to browse. (I always like a "browse" option myself.)
Just a thought ...