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How to target ads for site child page?

How to help Google build page-specific keyword lists



8:48 am on Oct 9, 2003 (gmt 0)

10+ Year Member

Hi all; I am new member, so excuse if an FAQ!

I run a site that is essentially a very specialised search engine / directory. The subject matter is (e.g.) WidgetsAA - WidgetsZZ, with (optional) Types01-Type99. So the home page is very generic, and I fully understand how to manage it. However "results" pages can in theory be any combination, or multiples of Widgets and Types, although many never occur. Problem: How do I assist Google in supplying more specifically targetted ads for those pages, for everyone's benefit? The url for such a results page is typically:


The content of such a page has the required specific keywords. But Google would never normally spider it, because there is no static link to it. If I had a "subset" static page "www.domain.com/res/asp?a=WidgetST,o=Type22", would Google match this, and use keywords from it to select the ads?


8:50 am on Oct 9, 2003 (gmt 0)

10+ Year Member

Sorry for typos:

for (etc):





10:23 am on Oct 9, 2003 (gmt 0)

10+ Year Member

wrinkly, it is very important that you read the AdSense Terms and FAQs as you are bound by them and your account can be terminated for non-compliance.

10. Can I display ads on search results pages?
Currently, Google AdSense only offers Content-Targeted AdWords ads that we don't allow to be placed on search results pages.

If you would like to have AdWords ads displayed along with search results on your site, and your site conducts 5 million or more searches a month, you may qualify to join a growing list of distinguished Google Sponsored Link Program partners, including AOL, EarthLink, New York Times, and more. Click here to learn more about this program.


10:52 am on Oct 9, 2003 (gmt 0)

10+ Year Member

> wrinkly, it is very important that you read the AdSense > Terms and FAQs as you are bound by them and your account > can be terminated for non-compliance.

Thanks for the response Blue_Fin, but I genuinely did / do not consider that that paragraph applies. The examples given are very generic high-end search portals. I essentially have a database of content (that I maintain and own), with a front-end that allows users to access that content efficiently (i.e. it is my content that are on the "results" pages). Maybe I should not have used the term "search results" in my post? In no way am I even functionally competitive with Google, let alone business-wise, and doing as I propose is surely beneficial to Google and Advertisers, as well as myself?


11:03 am on Oct 9, 2003 (gmt 0)

10+ Year Member

I do think it applies and Google cannot crawl pages with dynamic URLs. If you still feel that your situation is unique, I would recommend that you email Google and ask them. By the way, I don't think this has anything to do with competing with Google. That's not the intent of the rule.


12:56 pm on Oct 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The clause against showing in search results is mostly to avoid the serving of untargeted or PSA ads. I think the mediabot has problems with any dynamically created page that has ? or session ids in them. This is the reason why I hesitated it to put it in the forums of my site {invision board}.

If your directory type site had a say DMOZ like distribution of static pages, the there would be no problem putting the codes in those pages. I think that it will still be impossible to get targeted ads on the search results. To illustrate:

It is ok to put ads in pages such as:
and so on...

Putting google ads on pages such as:
will most likely get you PSA ads.


11:59 pm on Oct 9, 2003 (gmt 0)

10+ Year Member

Hm. I have had perfectly targeted ads appearing on CGI-generated pages such as


In my case, you're probably going to get the same or similar content each time you bring up a particular URL like that, though, and there are links to "pages" in that format so Google does have something to spider.

I have a sort of directory page that self-generates when someone hits the site map and it pulls links to all the various categories and items.

wrinkly, if you can get to these pages without a search (e.g. by browsing through categories and/or types), then I think Adsense would be okay on those pages. For mine, you can browse categories and types as I mentioned above, but you can also search. I have explicitely told the script not to show AdSense stuff if the user gets the page by searching, though.

I would actually suggest that maybe it would be good if you wrote some code that's something like:


And put a link to that on your site. Make the code generate a list of all widgets and types to give Google the opportunity to spider it, as well as giving users the opportunity to browse. (I always like a "browse" option myself.)

Just a thought ...



9:49 am on Oct 10, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Try building a static directory structure like this:


then the page
has the results



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